Content Executive

Position: Content Executive

Location: Delhi

Working Days: Monday to Friday

Experience Required: 2+ years

We’re looking for a creative, curious, and hands-on Content & Growth Executive who enjoys creating content, writing compelling ad copy, and experimenting with new ideas. This is a generalist role with content creation and writing at its core, offering an opportunity to learn performance marketing, Meta Ads, AI tools, and website growth.

• Content Creation & Copywriting: Write engaging scripts for video ads, create copy for static ads, and develop content for different customer segments.
• Ad Shoots: Participate in and execute ad shoots, including appearing on camera when required.
• Creative Ideation: Research trends, understand customer behaviour, and develop fresh ideas for ads and campaigns.
• AI Tools: Actively explore and use AI tools for content research, scriptwriting, creative development, image generation, and editing.
• Meta Ads & Performance Marketing: Learn how Meta Ads work, understand campaign performance, and contribute ideas to improve ad effectiveness and return on ad spend (ROAS).
• Growth & Experimentation: Assist with testing different ad creatives, messaging, website pages, and offers to identify what drives better conversions.
• Customer Insights: Review customer feedback, reviews, and comments to identify content opportunities and improve messaging.

• 2+ years of experience in content creation, copywriting, social media content, or a related creative role.
• Strong writing skills with the ability to communicate ideas clearly and simply.
• A good understanding of what makes content engaging and effective.
• Comfortable appearing on camera and participating in video shoots.
• Curiosity to learn and experiment with AI tools, Meta Ads, and performance marketing.
• A proactive mindset, willingness to experiment, and openness to feedback and revisions.

• Experience writing scripts for video ads or creating performance marketing creatives.
• Hands-on experience with video shoots, basic editing, or appearing on camera.
• Familiarity with AI tools for content creation.
• Basic knowledge of Meta Ads, Shopify, Google Sheets, or Excel.

Someone who enjoys both creative work and understanding its impact. You should be comfortable trying new ideas, reviewing results, making improvements, and learning beyond your current skill set. You don't need to know everything about performance marketing or website optimization from day one, but you should be eager to learn.