Content Creator

Job Title: Content Creator – Health & Wellness

Location: Coimbatore

Employment Type: Full-time

Package: ₹20,000 per month

About the Role

We are seeking a creative and detail-oriented Content Creator with a strong passion for health and wellness storytelling. The ideal candidate will be experienced in producing engaging content for Instagram and LinkedIn, using automation tools like ManyChat to enhance engagement and lead generation. You will also be responsible for reviewing and ensuring the quality and consistency of content produced by editors.

Key Responsibilities

Content Creation:

* Develop high-quality, informative, and visually appealing content (posts, reels, stories, carousels) focused on health, fitness, and nutrition.

* Create and publish professional and thought-driven content for LinkedIn to strengthen brand credibility and authority in the wellness industry.

* Produce platform-specific content that reflects current trends and resonates with target audiences.

Social Media Management:

* Plan, ideate, and execute creative content strategies for Instagram and LinkedIn.

* Collaborate with the marketing team to align content with campaigns and brand goals.

Automation & Engagement Tools:

* Set up and manage automation tools (e.g., ManyChat, chatbots) to streamline customer communication and improve engagement efficiency.

Content Review & Quality Control:

* Review and provide constructive feedback on content edited by in-house or external editors to ensure accuracy, tone, and brand alignment.

Strategy & Insights:

* Research content trends, competitor strategies, and audience behavior to develop fresh ideas.

* Track and analyze content performance using social media insights and recommend improvements.

Community Engagement:

* Engage with followers through comments, DMs, and discussions to foster a loyal and interactive community.

Key Skills & Qualifications

* Proven experience in Instagram and LinkedIn content creation (posts, reels, articles, carousels).

* Strong understanding of health and wellness topics (nutrition, fitness, lifestyle).

* Proficiency in using automation tools like ManyChat or similar platforms.

* Excellent skills in reviewing, proofreading, and refining content for quality and brand tone.

* Strong creative thinking and visual storytelling ability.

* Knowledge of social media algorithms, analytics, and best practices.

* Excellent written and verbal communication skills.

* Basic design and video editing skills using Canva, Adobe, or CapCut are a plus.

What We Offer

* Opportunity to grow with a fast-evolving health & wellness brand.

* Creative freedom to experiment with new content formats and storytelling ideas.

* A collaborative, energetic, and supportive work environment.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time
• Work from home

Ability to commute/relocate:

• Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have content writing experience in Health sector?

Education:

• Bachelor's (Required)

Experience:

• Content creation: 1 year (Required)

Language:

• Tamil, English (Required)

Work Location: In person