Job
Description
About the job: We are looking for a passionate, creative, and community-oriented individual who will lead our content creation and community-building initiatives. This role is about authenticity, honest storytelling, and genuine engagement. You'll capture our raw journey as we design, prototype, and build products, and nurture a community that participates actively in our creative process. Key responsibilities: 1. Authentic Storytelling: Capture, document, and share our brand journey across Instagram and other digital channels through unfiltered, honest, and engaging content. 2. Community Engagement: Lead the planning and execution of offline community events (meet-ups, material sessions, casual gatherings) in our Jaipur workspace, creating memorable experiences and lasting connections. 3. Content Creation: Produce reels, photo carousels, live sessions, and stories that transparently showcase our behind-the-scenes journey from material sourcing and artisan interactions to prototyping and final product reveal. 4. Collaboration: Coordinate closely with our founder, artisans, vendors, and designers to authentically represent and narrate the brand's development process. 5. Interactive Campaigns: Create engaging digital interactions (polls, Q&A sessions, 'Help us Decide' posts) to actively involve our community in product development decisions. 6. Artist & Creative Partnerships: Manage the execution of community art initiatives like murals, ensuring active participation and documentation for social media. 7. Growth & Analytics: Monitor, analyze, and optimize community engagement and content performance, adapting strategies based on insights and feedback. Who can apply: Only those candidates can apply who: are from Jaipur only Salary: ₹ 3,00,000 - 4,00,000 /year Experience: 0 year(s) Deadline: 2025-07-02 23:59:59 Other perks: Informal dress code, Free snacks & beverages Skills required: Interpersonal skills and Effective Communication About Company: 21Fools is a homegrown brand that handcrafts sustainable stationery products working with farmers, rural craftspersons & artisans from the villages of India. In 2014, from a small workshop in Sanganer, Rajasthan, our craftspersons community, introduced plantable paper which has now become one of the best innovations in the sustainable paper industry of India. Along with our sustainable stationery unit, we have two workshops in Rajasthan. One creates concept-based products from reclaimed wood and the second is a stitching unit that manufactures organizers, backpacks, laptop sleeves, diaries & tech tool kits from RPET fabric, cork fabric & handwoven cotton fabric. Clients - Google, Meta, YouTube, BMW, Mercedes, Maruti, BOSCH, BCG, Barclays, Mahindra, Godrej, Reliance, Unilever and over 500+ clients.
