Channel Mgr-Strategic Alliance-Unsecured

Job Title

Channel Manager - Strategic Alliance - Unsecured

Business Unit

RA Personal Loans - Prime

Reporting To

Channel Head - Strategic Alliances & OEM Relationship

Job Function and Role Type

Product, Individual Contributor, Moderate Travel Required

Version No

2.0

Job Purpose

Responsible for lead sourcing of new partners and alliances, driving end-to-end partner onboarding processes, and unlocking partnership value.

Key Responsibilities

Strategic Partnership, Digital Alliances

Source new partners and alliances, including Fintechs, E-commerce, OEMs, and third-party platforms; Run specific programs with OEMs to unlock partnership value; Develop and execute initiatives like cross-sell, insurance, and warranty to increase fee income; Implement acquisition strategies, including lead generation campaigns and opportunity sizing.

Partner Onboarding - Close long-term partnership

Negotiate and finalize long-term agreements with partners to create win-win relationships; Drive business development strategies to achieve lead generation and demand creation; Collaborate with the product team to define sales plans for alliances in distribution models; Establish feedback loops to enhance partner experiences continuously.

Education:

Graduation, MBA from a reputed institute.

Certifications:

None specified.

Key Competencies

Banking product and process knowledge, competition awareness, outstanding communication skills, sales generation through partnerships, solution sales expertise in FinTech.

Major Stakeholders

Product team, BTG team, channel partners, operations, marketing.

HDFC Bank is one of India’s leading private banks. The Housing Development Finance Corporation Limited or HDFC Ltd was among the first financial institutions in India to receive an “in principle” approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. This was done as part of RBI’s policy for liberalization of the Indian banking industry in 1994. HDFC Bank was incorporated in August 1994 in the name of HDFC Bank Limited, with its registered office in Mumbai, India. The bank commenced operations as a Scheduled Commercial Bank in January 1995. As of March 31, 2026, the Bank’s distribution network was at 9,689 branches and 21,172 ATMs across 4,175 cities / towns as against 9,455 branches and 21,139 ATMs across 4,150 cities / towns as of March 31, 2025. 50% of the branches are in semi-urban and rural areas. In addition, the Bank has 14,400 business correspondents, which are primarily manned by Common Service Centres (CSC). The Bank’s international operations comprise five branch