Job Description: Expert SEO SpecialistJob Summary:We are looking for a highly skilled SEO Specialist with hardcore expertise in technical SEO, on-page SEO, off-page SEO, local SEO, and data-driven SEO strategies. The ideal candidate should have deep knowledge of Googles algorithms, advanced keyword research techniques, and the ability to drive organic growth and conversions. If you live and breathe SEO and have a proven track record of ranking websites in competitive industries, we want to hear from you!Key Responsibilities: Technical SEO (Advanced Site Optimization)Conduct technical audits to identify and fix issues affecting indexing, crawling, and site speed.Optimize Core Web Vitals (LCP, FID, CLS) to improve site performance and UX.Implement structured data (Schema Markup) for rich snippets and enhanced search visibility.Optimize robots.txt, XML sitemaps, and canonical tags for better search engine indexing.Conduct log file analysis to understand and improve search engine crawling behavior.Ensure proper internal linking strategy and URL structuring for SEO-friendly architecture. On-Page SEO (Content & Keyword Mastery)Perform in-depth keyword research using tools like Ahrefs, SEMrush, Google Keyword Planner.Optimize title tags, meta descriptions, header tags (H1-H6), and image alt attributes for maximum visibility.Conduct content gap analysis and implement topic clusters & pillar content strategies.Utilize TF-IDF & NLP optimization to improve content relevance and semantic search rankings.Optimize pages for Googles BERT & MUM algorithms, ensuring search intent alignment.Enhance E-E-A-T (Experience, Expertise, Authority, Trustworthiness) to improve rankings in YMYL niches. Off-Page SEO (Authority & Backlink Strategies)Build high-quality backlinks using ethical white-hat strategies (guest posting, HARO, PR outreach).Conduct competitor backlink analysis and develop link acquisition strategies.Manage and monitor toxic backlinks and execute disavow strategies when necessary.Optimize brand mentions, social signals, and unlinked citations to boost domain authority. Local SEO (Google Maps & Local Rankings)Optimize and manage Google My Business (GMB) listings for multiple locations.Ensure NAP (Name, Address, Phone) consistency across local directories.Develop citation-building strategies to dominate local search results.Encourage and manage customer reviews on Google, Yelp, Trustpilot, and industry-specific platforms. SEO Analytics & Reporting (Data-Driven Decisions)Track and analyze key SEO performance metrics using Google Analytics, Search Console, Ahrefs, and SEMrush.Provide actionable insights and monthly SEO reports with traffic, ranking, and conversion analysis.Run A/B testing and conversion rate optimization (CRO) experiments to improve lead generation.Stay updated with Google algorithm updates, industry trends, and new SEO best practices.Required Skills & Qualifications: 2+ years of hands-on SEO experience with proven case studies of successful projects. Expertise in technical SEO, website audits, and structured data implementation. Proficiency in SEO tools like Ahrefs, SEMrush, Screaming Frog, Moz, Google Analytics, Search Console. Strong knowledge of Googles ranking factors, algorithm updates, and search intent optimization. Experience with WordPress, Shopify, Magento, or other CMS platforms. Hands-on experience with HTML, CSS, JavaScript, and basic PHP (for technical SEO improvements). Experience with AI-driven SEO strategies, NLP, and voice search optimization. Strong analytical skills with the ability to translate data into actionable SEO strategies. A results-driven mindset with a strong portfolio of successful SEO campaigns.Preferred (Bonus) Skills: Experience in international SEO and multilingual site optimization. Knowledge of SEO automation & AI tools for scaling organic growth. Understanding of programmatic SEO and Python for SEO scripting. Experience in App Store Optimization (ASO) for mobile apps.