Google Ads Specialist (E-commerce) Vaibhav Global

3.0 - 6.0 years

12 - 17 Lacs

jaipur

Work from Office

About VGL Group Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India, Multi-Channel Presence VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms: Shop LC (USA) Live broadcasts to 60M+ homes with a strong e-commerce presence, TJC, UK Reaches 27M+ homes through TV and digital platforms, Shop LC Germany Broadcasts to 40M+ homes, expanding VGLs European market presence, Ideal World (UK) Acquired in 2023, a leading UK teleshopping & digital sales platform, Mindful Souls Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products, Social Impact & ESG Initiatives Your Purchase Feeds? VGLs flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK, Employee Volunteering Encourages employees to donate two hours monthly for charitable activities, Sustainability Commitment Focused on renewable energy, waste reduction, and green initiatives, IGBC Award Winner Recognized for excellence in green built environments at its Jaipur SEZ unit, Assigned a ?Combined ESG Rating 72 (Strong)from ICRA ESG Ratings Limited Talent & Culture Humanocracy & Micro-Enterprises VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership, Talent Density & Meritocracy Prioritizing high-performance teams, rewarding talent, and a culture of excellence, GPTW Certified Recognized as a Great Place to Work across India, the US, the UK, and China, Recognition & Achievements Top Exporter Award Honored by GJEPC for being Indias largest exporter of silver and colored gemstones, Operational Excellence A strong track record in value-driven retail and customer-centric growth, Job Title: Google Ads Specialist (E-commerce) Key Responsibilities Plan, execute, and optimize high-budget Google Ads campaigns, Manage Shopping Ads, Search Ads, Performance Max, and Remarketing campaigns, Ensure product feed optimization through Google Merchant Center, Analyze campaign performance using Google Analytics/Northbeam and deliver actionable insights, Monitor ROAS, CPC, CTR, and other KPIs to achieve performance goals, Conduct A/B testing on ad copy, landing pages, and keywords to improve efficiency, Stay updated on Google Ads algorithm updates, e-commerce trends, and emerging ad strategies, Create and present performance reports with clear, data-driven recommendations, Requirements Minimum 2 yearsexperience in Google Ads, with at least 6 months in e-commerce verticals, Strong knowledge of Google Merchant Center, Google Analytics, and Google Tag Manager (mandatory), Hands-on experience with Google Ads Editor and Bing Ads, Proven track record of delivering ROAS-driven results, Strong analytical and data interpretation skills, Excellent communication skills for collaboration and reporting, Proficiency in Excel for data analysis and reporting, Prior experience in feed optimization, Understanding of customer journey mapping in e-commerce,

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