Business Marketing Manager

We are looking for an experienced Account-Based Experience Lead to drive personalized promotional programs for a portfolio of strategic Life Sciences and Healthcare accounts.

The role will own the experience strategy and execution for approximately 10 priority accounts, working closely with sales, account leaders, industry experts, solution teams, and senior leadership to strengthen client relationships, create and accelerate opportunities and support large strategic deals.

Account-Based Experience

• Own the end-to-end ABX strategy for approximately 10 strategic LSH accounts.
• Develop account-specific plans aligned with account priorities, growth objectives, whitespace opportunities and active pursuits.
• Build a strong understanding of each account’s business priorities, stakeholder landscape, industry challenges, technology environment and competitive context.
• Define target personas, buying committees, engagement priorities, and success measures in partnership with sales and account teams.

Required Experience and Skills

• 8–10 years of experience in account-based experience, B2B marketing, field marketing, demand generation or strategic account support.
• Demonstrated experience managing enterprise accounts, complex sales cycles, and large-deal pursuits.
• Experience in the Life Sciences and Healthcare industry is strongly preferred.
• Proven ability to translate account insights and business priorities into personalized experiences.
• Strong stakeholder management and cross-functional collaboration skills.
• Experience working with senior sales leaders, account teams, subject-matter experts and executive leadership.
• Strong campaign management, communication, storytelling and project management capabilities.
• Ability to manage multiple strategic accounts and campaigns simultaneously.
• Strong analytical skills with experience measuring engagement, pipeline influence, campaign performance and business impact.
• Familiarity with CRM, marketing automation, ABM, intent-data and account-intelligence platforms.