Business Development & Market Intelligence Executive

To generate qualified market intelligence and business opportunities by identifying new projects, architects, consultants, PMCs, decision-makers, competitors, market movements, and potential customers. This role supports sales by creating a strong pipeline of researched, qualified, and prioritised leads.

This is not a desk-only marketing job. It requires research, calling, networking, database building, project tracking, and sometimes field visits.

• Experience: 58 years
• Qualification: Graduate / MBA preferred but not compulsory
• Background: Business development, project sales, B2B sales, construction/building materials, industrial products, institutional sales, or channel development
• Skills: Research, calling, market mapping, relationship-building, LinkedIn use, database discipline, competitor tracking, and opportunity qualification

A. Market Research & Lead Intelligence

• Build and maintain a database of upcoming and new projects.
• Identify architects, consultants, PMCs, contractors, builders, developers, institutional buyers, and key decision-makers.
• Gather project details such as project stage, location, size, consultant involved, purchase timeline, decision-makers, and possible requirements.
• Track tenders, industry portals, exhibitions, trade associations, LinkedIn, project reports, and market sources.
• Create a qualified pipeline instead of random data dumping.

B. Competitor Intelligence

• Track competitor activity in target markets.
• Collect information on competitor pricing, product positioning, client base, project wins, dealer network, delivery timelines, and service complaints.
• Share monthly competitor intelligence reports with management.
• Identify where competitors are weak and where Macan/Goodluck can position better.

C. Lead Qualification

• Call and verify leads before passing them to the sales team.
• Identify whether the lead has real potential, budget, timeline, authority, and requirements.
• Categorise leads as hot, warm, cold, future, or irrelevant.
• Share only qualified leads with the sales team along with proper background notes.

D. Sales Support

• Support sales representatives with background research before meetings.
• Prepare customer/project briefs before sales visits.
• Help identify the right person to contact in each organisation.
• Track sales progress on leads generated by this role.
• Help revive dormant customers or old enquiries with new intelligence.

E. Database Management

• Maintain a clean database of architects, consultants, PMCs, project owners, builders, customers, and decision-makers.
• Update phone numbers, email IDs, LinkedIn profiles, project status, and relationship notes.
• Remove duplicate, outdated, and irrelevant entries.
• Share weekly lead reports with management and the sales team.