Business Development Manager, International Markets

About PlayShifu:

PlayShifu is one of the fastest growing technology startups that creates AR-powered educational toys. “I wish I had them in my childhood” is the most common thought when one comes across our award- winning products. We have expanded our distribution worldwide to more than 35 countries and still counting. We are looking for an experienced Sales leader to help penetrate deeper in select markets outside India. If you are passionate about the consumer goods industry and have the growth mindset to take up a new challenge every day read on!

What you’ll do:

Build New Business Pipeline:

• Identify, qualify and engage new distributors, retailers, specialty toy chains, educational channels and strategic partners across international markets.
• Own outbound business development through email, LinkedIn, calls, virtual meetings and industry networking.
• Generate a strong and predictable pipeline of qualified opportunities.
• Develop and execute market-entry strategies for new geographies and sales channels.

Develop Strategic Relationships:

• Build long-term relationships with prospective customers and channel partners.
• Conduct product demonstrations, sales presentations and commercial negotiations.
• Drive opportunities from first conversation through onboarding.

Market Expansion:

• Continuously identify new channels, customer segments and go-to-market opportunities across global markets.
• Monitor industry trends, competitor activity and retailer expansion plans.
• Recommend new growth opportunities backed by market insights and data.
• Manage post sales activities coordinating with Operations and Toy design team.

Business Planning & Analysis:

• Build commercial proposals, pricing recommendations and business cases.
• Track sales funnel metrics, forecast pipeline and maintain CRM hygiene.
• Present regular business reviews and market insights to leadership.

What we are looking for:

• 6–8 years of experience in Business Development, Sales or Channel Partnerships.
• Proven track record of generating new business through outbound prospecting.
• Experience working with international distributors, retailers or consumer product channels is highly preferred.
• Strong commercial acumen with the ability to negotiate and close complex deals across diverse markets.
• Excellent communication and presentation skills.
• Analytical mindset with strong Excel and business modelling capabilities.
• Self-driven, resourceful and comfortable working in a fast-paced startup environment.
• Someone who enjoys building new business rather than simply managing existing accounts.
• Willingness to work across time zones and travel internationally as required.

Bonus Points If You Have:

• Experience in toys, consumer electronics, educational products, consumer goods or omnichannel retail.
• Exposure to international distribution, exports or global retail partnerships.
• Experience working across multiple geographies and cultures.

What will you get:

• Own and lead strategic growth initiatives across international markets, working directly with senior leadership to shape PlayShifu's global expansion strategy.
• Fast-track career progression with a defined path toward Regional Director/Director responsibilities.
• Be part of an ambitious, high-performing team building products loved by families across the world.
• Competitive compensation with performance-linked incentives.
• Employee Discounts on our products
• Comprehensive health insurance for you and your dependents
• Central office location, a fully stocked kitchen, endless snacks, team lunch, fun events, etc.