Business Development Executive - ERP Sales

Role Objective

- To generate qualified pipeline opportunities for Microsoft Dynamics (D365 FO, Business Central, CE, Power Platform) through structured outbound outreach, inbound lead management, and industry-focused engagement.

- This is a growth-oriented execution role focused on lead generation, qualification, and brand amplification not enterprise deal closing.

Key Responsibilities

1. Lead Generation & Prospecting

• Execute outbound campaigns via LinkedIn, email, calls, and networking
• Identify and target mid-market organizations across defined industries
• Generate Marketing Qualified Leads (MQLs)
• Convert MQL SQL through structured qualification

2. Discovery & Qualification

• Conduct first-level discovery calls
• Capture:
• Current ERP system
• Business size & revenue
• Industry & operational pain points
• Budget & decision authority
• Maintain structured CRM records

3. Microsoft Dynamics Ecosystem Positioning (Basic Level)

• Understand the positioning of:
• D365 Finance & Operations
• D365 Business Central
• Dynamics 365 Sales / CE
• Power Platform
• Communicate high-level business benefits
• Align prospect needs with relevant solution areas

(Deep solutioning handled by Presales/Architects.)

4. Marketing & Social Engagement

• Maintain active LinkedIn presence
• Publish 2-3 posts weekly related to:
• ERP transformation
• Industry-specific use cases
• AI + ERP trends
• Participate in webinars, events, and online engagement

Required Qualifications

• 2-5 years experience in ERP / SaaS / IT services sales
• Experience generating own leads (not only inbound)
• Familiarity with Microsoft Dynamics ecosystem preferred
• Strong communication and presentation skills
• Experience using CRM systems
• Energetic, confident, and target-driven personality