Business Development - Affiliate Partnerships

Role Overview

We are looking for a driven Business Development and Sales Executive to grow our digital marketing and affiliate business. The person will identify prospective clients and affiliate partners, develop new business opportunities, manage the complete sales cycle, and achieve revenue targets through performance-marketing campaigns.

Key Responsibilities

Business Development and Sales

• Identify and approach potential advertisers, brands, agencies & affiliates.

• Generate qualified leads through calls, emails, LinkedIn, networking, referrals, and industry events.

• Understand client requirements and recommend suitable digital marketing or affiliate solutions.

• Prepare proposals, presentations, media plans, quotations, and commercial offers.

• Conduct sales meetings, product demonstrations, and commercial negotiations.

• Manage the complete sales cycle—from prospecting and pitching to negotiation, closure, and payment follow-up.

• Achieve monthly and quarterly sales, onboarding, and revenue targets.

• Maintain an accurate sales pipeline and provide regular forecasts.

Client and Partner Relationships

• Build long-term relationships with clients, affiliates, publishers, and agencies.

• Conduct regular performance reviews and identify opportunities for upselling and crossselling.

• Improve client satisfaction, partner activation, and account retention.

• Research competitors, industry trends, new traffic sources, and emerging market opportunities.

Candidate Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related discipline.

• 1–3 years of experience in business development, sales, digital marketing, affiliate

marketing, media sales, or performance marketing.

• Understanding of lead generation, digital advertising, sales funnels, and affiliate business models.

• Strong communication, pitching, negotiation, and relationship-management skills.

• Ability to work with revenue targets and independently manage the sales cycle.

• Good working knowledge of Excel or Google Sheets, presentation tools, and CRM software.

• Analytical ability to understand campaign reports and performance metrics.

• Willingness to make outbound calls, attend meetings, and develop new accounts.

Preferred Skills

• Existing network of advertisers, agencies, affiliates, publishers, or influencers.

• Experience with affiliate tracking platforms and campaign-management tools.

• Knowledge of SEO, paid advertising, social media, email marketing, and influencer marketing.

• Understanding of tracking links, pixels, postbacks, attribution, and lead validation.

• Experience preparing media plans and negotiating performance-based commercials.

Key Performance Indicators

• New clients and affiliate partners onboarded.

• Monthly and quarterly revenue achieved.

• Number and value of successfully closed deals.

• Lead-to-client conversion rate.

• Active affiliate and client retention rate.

• Campaign profitability and return on investment.

• Collection of outstanding payments within agreed timelines.

• Growth in existing client and partner accounts.