We are seeking a highly organized and detail-oriented Business Associate. Join our team!
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Position Summary
Business Analyst
Key Responsibilities
- Assist with SEO-related administrative tasks such as keyword tracking, page update coordination, and performance reporting support.
- Prepare reports, presentations, summaries, and marketing documents for leadership review.
- Maintain organized digital files, databases, and project trackers to ensure accuracy and smooth workflow.
- Planning, supporting, and executing marketing campaigns across digital and traditional channels.
- Assisting with brand awareness, lead generation, product launches, service promotions, product research and customer engagement initiatives.
- Using marketing tools to, track performance, monitor engagement, and support campaign execution.
- Reviewing campaign data to evaluate performance, ROI, conversions, engagement, reach, traffic, and customer response.
- Coordinating with leadership, sales, design, web, social media, operations, and other teams to ensure projects are completed on time.
- Supporting email marketing campaigns, funnels, newsletters, promotional sequences, and customer follow-ups.
- Assisting with market research, competitor review, audience targeting, messaging, and campaign positioning.
- Identifying opportunities to improve underperforming campaigns through content changes, audience adjustments, timing, platform selection, or creative updates.
- Maintaining brand consistency across all marketing materials and communications.
- Identifying trending new products through adspy
- Managing multiple tasks, campaigns, calendars, and deadlines while ensuring timely delivery.
- Support marketing operations by helping organize campaigns, content calendars, promotional timelines, and project deadlines.
- Responding to customer inquiries through email, chat, phone, social media, or website contact forms.
- Answering product-related questions, including product features, usage, availability, pricing, shipping, returns, and troubleshooting.
- Learning and maintaining strong knowledge of company products, services, policies, and customer support processes.
- Assisting customers with order status, shipping updates, returns, refunds, exchanges, account questions, and general concerns.
- Coordinate inbound and outbound communications, including emails, vendor follow-up, and client-facing correspondence.
Required Qualifications
- Experience with product research
- Professional or educational background in marketing, business, communications, digital media, advertising, public relations, or a related field.
- Experience supporting or managing marketing campaigns, product launches, service promotions, or brand awareness initiatives.
- Familiarity with marketing tools such as Google Analytics, Google Search Console, Canva, Adobe Creative Suite, Meta Business Suite, Mailchimp, Klaviyo, HubSpot, Buffer, Later, Hootsuite, or similar platforms.
- Understanding of branding platforms such as LinkedIn, Instagram, Facebook, TikTok, Pinterest, YouTube, email marketing, and website/SEO channels.
- Understanding of campaign performance metrics, including ROI, conversion rate, click-through rate, engagement rate, reach, traffic, leads, and sales.
- Ability to promote a new product, company, or service through research, positioning, audience targeting, messaging, content planning, and campaign execution.
- Experience creating reports using Excel or Google Sheets; pivot table experience is preferred.
- Strong organization and time-management skills.
- Ability to manage multiple campaigns, deadlines, calendars, and stakeholder requests at the same time.
- Strong written and verbal communication skills.
- Ability to adapt when priorities, requirements, or campaign direction changes.
- Strong attention to detail, creativity, and problem-solving ability.
Preferred Qualifications
- Professional or educational background in customer service, business, communications, retail, e-commerce, product support, sales support, or a related field.
- Strong communication skills with the ability to explain product information clearly and professionally.
- Ability to learn product details quickly and translate them into helpful customer guidance.
- Strong problem-solving skills and ability to resolve customer concerns with patience and accuracy..
- Strong attention to detail when documenting customer issues, orders, and resolutions.
- Ability to work independently in a remote environment.
- Professional, empathetic, and customer-first attitude.
- email marketing funnels, automation, newsletters, or lead nurturing campaigns.
- Experience with social media advertising or paid campaign support.
- Experience with SEO, website content, landing pages, or blog marketing.
- Experience working with designers, web specialists, sales teams, or external vendors.
- Experience creating campaign calendars or content calendars.
- Familiarity with CRM tools such as HubSpot, Zoho, Salesforce, or similar systems.
- Portfolio of previous marketing campaigns, content, reports, or project examples.
Work Environment:
- Flexible remote work schedule.
- Must have access to a reliable internet connection and be able to maintain regular communication via email, phone, and virtual meeting platforms.
How to Apply:
Please submit your application.
