Job Overview: Broons Tea is seeking a dynamic Sales Associate to drive growth, expand market presence, and lead our sales operation to success in the regions of Kozhikode, Wayanad, and Malappuram . The ideal candidate will be responsible for achieving financial and trade sales targets across all distribution channels in the assigned geography. This role is critical in establishing our market presence, developing our sales strategies, and driving growth from inception. Key Responsibilities: 1. Sales Strategy and Execution: • Develop and implement sales strategies to meet or exceed targets • Set up and maintain strong business relationships with distributors • Implement and align sales fundamentals (Distribution, Pricing, Placement, Point of Sale Materials, Promotions) with distributors and customers • Measure sales fundamentals and adapt strategies to maximize growth potential 2. Channel Management: • Ensure all relevant outlets within the assigned geography are serviced and merchandised monthly • Develop and implement coverage optimization plans as per company guidelines • Drive alternate channel objectives by aligning distributor and frontline teams to channel requirements • Maintain relationships with key accounts across channels (e.g., specialty tea shops, cafes, supermarkets) 3. Marketing Alignment: • Plan and execute key marketing-aligned activations in the specified geography • Collaborate with the marketing team on sales drives, event sales, and activations across channels • Ensure proper execution of planned programs, promotions, and merchandising across customers and channels 4. Inventory and Distribution Management: • Manage distributor inventory to prevent stock-outs • Maintain hygiene at distributor warehouses as per company standards • Process distributor claims in a timely manner, coordinating with regional finance as needed 5. Reporting and Analysis: • Analyze market trends and competitor activities • Create and submit regular sales reports to business stakeholders • Develop and review guidelines to track and measure objectives on distribution, shelving, merchandising, and pricing Requirements: The ideal candidate shall possess deep content expertise around areas of sales along with strong industry experience and good analytical skills to be part of the Sales Excellence practice. Geographic Preference: Market Experience in regions of Kozhikode, Wayanad, Malappuram • Bachelor's degree in Business, Marketing, or related field • 5-10 years of FMCG sales experience, with at least 2 years in a management role • Proven track record of meeting or exceeding sales targets • Experience in handling distributors and frontline field force • Strong knowledge of general trade sales; experience in other channels is a plus • Excellent leadership, communication, and presentation skills • Analytical ability and logical thinking • Passion for tea and the Broons Tea brand We offer competitive compensation, benefits, and opportunities for growth within a passionate tea company. The successful candidate will be responsible for sales operations of Broons Tea. This job description is intended to provide a general overview of the position's responsibilities and requirements. Broons Tea is committed to equal opportunity and non-discrimination in all aspects of the hiring process. Show more Show less