Brand Strategist - Digital Marketing & Lead Generation Expert

Job Description

Were on a mission to disrupt traditional marketing models and give businesses smarter, faster, and more scalable ways to growand were looking for a Brand Strategist to join our founding team . Role Overview We are seeking a results-driven, creative Brand Strategist who thrives in high-growth environments. You will be responsible for crafting impactful content, driving digital campaigns, closing leads, and elevating our brand presence across channels. From strategy to execution, you’ll shape the voice and value of Infotech Launch. Key Responsibilities Brand & Content Strategy : Define brand voice and create high-converting content—website, pitch decks, case studies, SM posts, email campaigns, etc. Marketing Asset Creation : Use Canva or equivalent tools to design visually compelling marketing materials and presentations. Digital Marketing Execution : Launch and manage AI-powered campaigns across SEO, SMO, and paid social channels. Lead Generation to Closure : Execute B2B lead generation and nurturing strategies and help convert leads into closed deals. Website & SEO Optimization : Collaborate on content structure, keyword targeting, and messaging for performance-driven results. Proofreading & Quality Assurance : Ensure all marketing and sales content is accurate, polished, and aligned with brand messaging. Collaboration : Work with tech and sales teams to ensure seamless handoffs, message consistency, and campaign alignment. Who You Are Strategic thinker with a flair for creative content and performance marketing Experience using modern tools like Canva, HubSpot, SEMrush, ChatGPT, or other AI tools Comfortable working in a startup/founder environment where speed and ownership matter Excellent written and verbal communication Proven experience driving leads and closing B2B deals