Brand Communications Associate

You will play a vital role in growing the social media presence, engaging the audience, and increasing brand awareness. Your responsibilities will include developing compelling content for ads, social media, blogs, and videos. You will also be required to create storyboards and creative frameworks to guide execution, maintain a unified tone, voice, and messaging across platforms for brand consistency, and use behavioural research to craft relevant and engaging messaging. Staying updated with trend and competitor analysis to refine strategies effectively is another crucial aspect of the role. Additionally, you will be responsible for content research and referencing to gather insights, validate information, and ensure accuracy in all content. To excel in this position, you should possess strong ideation skills for developing unique concepts, scripts, and storyboards. Understanding brand voice and ensuring consistency across all platforms is essential, along with the ability to analyze and apply consumer behavior insights to content. Awareness of industry trends, competitor strategies, and content innovations is required, as well as skill in experimenting with formats, messaging, and engagement tactics through A/B testing and optimization. Basic data skills using Excel/Google Sheets for content tracking and insights are also necessary. The Brands & Product Division at Wellversed is dedicated to creating value through innovation. From cutting-edge R&D to building brands that redefine performance nutrition, the team shapes entire categories and drives brand building from scientific formulation to crafting powerful consumer connections. Wellversed is focused on maximizing human potential through performance-driven brands. Operating under an endorsed brand structure, Wellversed includes Wellcore, YouWeFit, Ketofy, Zero Sugar, Okami, and Dynamite, each engineered for peak performance and relentless progress. With an omni-channel presence, including the e-commerce portal www.wellversed.in, the company makes high-impact nutrition accessible to individuals who push limits and refuse to plateau.,