Job Description
We are looking for a proactive and result-oriented B2B EdTech Sales Executive to develop business opportunities with engineering colleges, universities, and other educational institutions. The candidate will be responsible for identifying prospective institutions, building relationships with key decision-makers, understanding institutional training requirements, presenting suitable solutions, and converting leads into business opportunities.
The ideal candidate should have strong communication, negotiation, relationship-building, and sales skills, with a focus on achieving business targets and developing long-term institutional partnerships.
Key Responsibilities
1. Lead Generation and College Outreach
- Identify and connect with engineering colleges, universities, and other educational institutions across assigned territories.
- Generate qualified leads through outbound calls, email campaigns, LinkedIn, referrals,
- Build and maintain a database of colleges, Training and Placement Officers (TPOs), Heads of Departments (HODs), Principals, Directors, and other decision-makers.
- Proactively follow up with prospective institutions to schedule meetings and business discussions.
2. B2B Sales and Business Development
- Promote Cranes Varsity’s training programs, internships, workshop/skill developments, Interview readiness initiatives, and placement-oriented training solutions.
- Understand the requirements of colleges and recommend suitable programs based on their academic and industry-readiness needs.
- Prepare and present technical and commercial proposals in coordination with internal teams.
- Negotiate commercials, coordinate approvals, and convert qualified opportunities into confirmed orders.
- Develop new institutional partnerships and maintain strong relationships with existing clients.
- Achieve assigned monthly, quarterly, and annual sales targets.
3. Client Relationship Management
- Build and maintain long-term relationships with TPOs, HODs, Principals, and college management.
- Conduct regular follow-ups with prospects and existing clients.
- Coordinate with internal teams to ensure smooth program execution and client satisfaction.
- Identify opportunities for repeat business, additional programs, and long-term institutional partnerships.
4. Sales Pipeline and Reporting
- Maintain accurate lead, meeting, follow-up, proposal, and order details in the CRM or designated tracker.
- Submit daily and weekly sales reports, including new leads, meetings scheduled, follow-ups completed, proposals submitted, and business closures.
- Maintain a healthy sales pipeline and follow up consistently until closure.
- Monitor territory-wise performance and develop strategies to improve conversions.
5. Internal Coordination
- Coordinate with training, operations, academic, and management teams to ensure timely proposal submission and program planning.
- Obtain trainer availability, program details, and commercial inputs as required.
- Ensure timely communication with clients regarding proposals, schedules, approvals, and program confirmations.
Required Skills and Qualifications
- Bachelor’s degree in Business Administration, Marketing, Commerce, Engineering, or a related field.
- 1–4 years of experience in B2B sales, business development, EdTech sales, education sales, or institutional sales is preferred.
- Strong verbal and written communication skills.
- Good presentation, negotiation, persuasion, and relationship-management skills.
- Ability to identify decision-makers and develop new business opportunities.
- Familiarity with MS Excel, MS Office, email communication, and CRM tools.
- Strong follow-up discipline and target-oriented working style.
- Willingness to travel for college visits and client meetings, as required.
Preferred Experience
- Experience working with engineering colleges, universities, or educational institutions.
- Existing professional connections with TPOs, HODs, Principals, or college management.
- Experience selling technical training, internships, certification programs, skill development solutions, or placement-related services.
- Experience managing institutional sales cycles, proposals, negotiations, and order closures.
Key Performance Indicators (KPIs)
Performance will be evaluated based on:
- Number of qualified leads generated.
- Number of decision-maker meetings and college visits completed.
- Number of proposals submitted and followed up.
- Lead-to-meeting and proposal-to-order conversion rates.
- Revenue generated and sales targets achieved.
- Number of new institutional partnerships established.
- Repeat business and client relationship development.
- Accuracy and timeliness of CRM updates and sales reporting.
What We Offer
- Opportunity to work in the growing EdTech and technical education sector.
- Exposure to engineering colleges, universities, and industry-oriented training initiatives.
- Opportunities to build institutional partnerships and develop B2B sales expertise.
- A performance-driven work environment with opportunities for professional growth.
- Compensation and incentives based on company policy and experience.
Pay: ₹300,000.00 - ₹360,000.00 per year
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Leave encashment
- Provident Fund
Ability to commute/relocate:
- Bangalore City, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Education:
Experience:
Work Location: In person
