About the Role:
The role manages DBS’ social media presence, social-first digital campaigns and webpages. It
translates business priorities into channel-ready content, improves performance through data and
insights, builds in-house content and AI capabilities, and ensures timely, compliant execution with
internal teams and agency partners.
Key Responsibilities:
Social Media Management
- Own the annual and monthly channel strategy, content pillars and integrated content calendar
in line with brand and business priorities.
- Use platform best practices, competitor intelligence and social insights to strengthen share of
engagement, share of voice, sentiment and follower growth.
- Partner with business units and agencies to shape briefs, develop social media content, and
maintain balanced coverage across priorities and timelines.
- Identify and activate relevant collaborations, topical opportunities, moment marketing and A/B
tests.
- Build in-house content and AI capabilities by identifying and implementing use cases
internally and with agency partners.
- Deliver regular reporting, ad hoc listening and actionable management insights with accurate,
timely data.
Campaign Management
- Translate briefs into social-first objectives, audiences, channel roles, KPIs and measurement
plans.
- Plan media, manage agency execution and optimisation, and track performance against
agreed targets.
- Deliver timely post-campaign analysis, management presentations, reusable learnings, case
studies and award submissions.
Web Management
- Manage end-to-end updates and maintenance of managed webpages based on requests and
agreed timelines.
- Coordinate with internal teams and partners to ensure content completeness, approvals,
compliance and quality before publishing.
- Optimise managed webpages for desktop and mobile experiences, track analytics and user
journeys, and support full-funnel visibility across social and digital campaigns.
- Support SEO and generative engine optimisation to improve discoverability in search and AI
generated answers.
Requirements:
- Strong working knowledge of social media, publishing and listening tools, paid media, web
analytics and performance reporting.
- Ability to interpret data, identify performance gaps and translate findings into practical
optimisation actions.
- Ability to manage agencies and collaborate effectively with business, creative, media, web
and internal stakeholders.
- Attention to detail and the ability to manage multiple priorities in a regulated environment.
- Familiarity with AI and content-production tools.
Location:
Mumbai
Job:
Marketing and Communications
Schedule:
Regular
Employee Status:
Full time
