Assistant Marketing Manager

Role & responsibilities

Assistant Manager - Marketing

Key Responsibilities

• Plan, execute, and manage end-to-end marketing campaigns across digital and offline channels (events, print, partnerships, on-ground activations, etc.)
• Collaborate closely with international teams and stakeholders to align marketing efforts with global business objectives
• Manage marketing projects from ideation to execution, ensuring timelines, budgets, and deliverables are met
• Own and support offline marketing activities such as conferences, seminars, trade shows, and institutional tie-ups
• Work with digital marketing channels (SEO, SEM, email, social media, content marketing) to build integrated campaigns
• Track, analyze, and report on campaign performance, ROI, and contribution to revenue growth
• Identify new marketing opportunities and channels to expand brand reach and drive customer acquisition
• Manage vendor relationships, agencies, and external partners for offline and on-ground marketing initiatives
• Coordinate with cross-border teams to ensure consistent messaging and localization where required

Key Skills & Requirements

• Strong understanding of digital marketing (SEO, SEM, email marketing, social media, marketing automation)
• Proven experience in offline marketing (events, print, on-ground activations, institutional outreach)
• Experience supporting B2C sales through targeted marketing initiatives
• Demonstrated ability to manage project-based marketing campaigns with multiple stakeholders and deadlines
• Experience working with international/cross-country teams, with strong communication skills across time zones and cultures
• A growth and revenue-oriented mindset, with the ability to connect marketing activities to business impact
• Strong project management, organizational, and multitasking abilities
• Excellent written and verbal communication skills
• Analytical mindset with experience tracking campaign metrics and ROI
• Ability to work independently as well as collaboratively in a fast-paced environment

Preferred Qualifications

• Bachelor's/Master's degree in Marketing, Business Administration, or a related field
• 3-5 years of relevant marketing experience, ideally in a B2C, institutional, or academic/publishing-adjacent industry
• Prior experience in a global or multinational organization is a plus