Assistant Manager - CAT - Loyalty

Key Responsibilities

1. Loyalty Program Execution

• Assist in the implementation of loyalty campaigns and initiatives.
• Monitor loyalty program enrollment, participation, and reward redemption.
• Support the design and execution of promotional activities to engage customers.
• Ensure accurate tracking and reporting of loyalty transactions and benefits.

2. Customer Acquisition & Retention Support (CAT)

• Collaborate with sales and branch teams to drive repeat business and retention.
• Support lead management and follow-ups related to loyalty campaigns.
• Help identify high-value customers for targeted engagement.

3. Performance Monitoring & Reporting

• Track key loyalty KPIs, including enrollment, redemption rates, and customer engagement.
• Prepare reports and MIS dashboards for managers and senior leadership.
• Identify gaps or opportunities for improvement and provide recommendations.

4. Process & Compliance

• Ensure adherence to internal policies, regulatory guidelines, and audit standards.
• Conduct quality checks on customer data, rewards, and campaign execution.
• Assist in resolving operational issues or customer escalations.

5. Stakeholder Coordination

• Work closely with sales, operations, marketing, and analytics teams to ensure smooth execution of loyalty initiatives.
• Provide frontline teams with guidance on program features, benefits, and processes.
• Participate in periodic review meetings and provide insights on campaign performance.

6. Training & Support

• Assist in training CAT and sales teams on loyalty programs and processes.
• Support coaching sessions by providing performance data and insights to improve engagement.

Qualifications & Experience

• Bachelors degree in Business, Marketing, Finance, or related field.
• Experience in loyalty management, retention campaigns, or customer engagement preferred.
• Knowledge of CRM tools, reporting dashboards, and data analytics.