Job Description AGM (Assistant General Manager) – Sales
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About the Role
We are looking for a highly experienced and strategic sales leader to head and drive the overall sales closing function across multiple real estate projects.The AGM – Sales will be responsible for developing business strategies, driving revenue growth, leading large sales teams, managing project-wise sales performance and ensuring achievement of overall booking and collection targets.The individual will work closely with senior management and developers to formulate sales strategies, identify business opportunities, strengthen market presence and ensure consistent business growth.The ideal candidate should have extensive experience in real estate sales leadership, a strong understanding of the Mumbai real estate market, and a proven track record of managing multiple projects and achieving significant business targets.
Key Responsibilities
1. Overall Sales Leadership & Business Strategy
- Lead and drive the overall sales closing function across assigned projects and locations.
- Develop annual, quarterly and monthly sales strategies aligned with organisational business objectives.
- Take complete ownership of project-wise revenue, booking and collection targets.
- Identify business opportunities and formulate strategies to maximise sales and market share.
- Work closely with senior management to establish business plans and sales growth strategies.
2. Team Leadership & Performance Management
- Lead and manage multiple Sales Managers, Closing Managers, Team Leaders and sales executives.
- Build a strong sales organisation through recruitment, training, mentoring and performance management.
- Define team structures, reporting mechanisms and individual performance targets.
- Conduct regular business reviews and drive accountability at every level.
- Develop leadership capabilities within the team and ensure consistent team productivity.
3. Revenue Generation & Sales Closures
- Drive overall project-wise sales performance and ensure achievement of revenue targets.
- Monitor walk-ins, customer engagement, follow-ups, revisits and conversion ratios.
- Oversee high-value negotiations and personally intervene in critical closures when required.
- Develop strategies to improve conversion rates and minimise booking cancellations.
- Ensure effective execution of sales plans across all assigned projects.
4. Business Planning & Market Development
- Analyse real estate market trends, competitor strategies and customer buying behaviour.
- Identify potential market opportunities and recommend strategies to improve project performance.
- Work closely with developers and project stakeholders to align sales strategies with project positioning.
- Monitor pricing, inventory movement and market demand to maximise project revenue.
5. Collection & Financial Performance
- Take ownership of overall collection targets along with booking targets.
- Monitor project-wise collection performance and outstanding payments.
- Develop strategies to improve collection efficiency and minimise payment defaults.
- Coordinate with Finance, CRM and developer teams to ensure timely collections.
6. Stakeholder & Client Management
- Build and maintain strong relationships with developers, senior management and key business stakeholders.
- Handle escalated client matters and high-value customer negotiations.
- Maintain strong coordination with Marketing, Sourcing, CRM, Finance and Legal teams.
- Ensure a seamless customer experience throughout the sales and booking journey.
7. MIS, Reporting & Business Reviews
- Review daily, weekly and monthly sales performance across all assigned projects.
- Analyse business reports, conversion ratios, revenue forecasts and collection performance.
- Present business updates, performance analysis and corrective action plans to senior management.
- Identify performance gaps and implement strategies to achieve business objectives.
Required Skills & Qualifications
Educational Qualification:
- Bachelor's degree in Business Administration, Marketing or a related field. MBA will be an added advantage.
Experience:
- 10–15 years of overall sales experience.
- Extensive experience in the real estate industry is mandatory.
- Significant experience in managing large sales teams and multiple real estate projects.
- Prior experience in a Sales Head / AGM / DGM / Senior Sales Leadership role will be preferred.
- Strong experience in residential real estate sales and closures.
Industry Knowledge:
- Strong understanding of the Mumbai real estate market and developer ecosystem.
- Excellent knowledge of project sales, inventory management, pricing strategies and collections.
Skills & Competencies:
- Strategic leadership and business planning.
- Strong revenue ownership and commercial acumen.
- Large team management and leadership development.
- Excellent negotiation and stakeholder management.
- Data-driven decision-making and business analysis.
- Strong communication and presentation skills.
- Ability to manage multiple projects and deliver business targets.
