ASM (Area Sales Manager)

The ASM is responsible for driving area-level sales growth through active demand generation,

specifier engagement, and improvement in Kitchen Dealer and Brand Store productivity. The

role focuses on generating leads from architects, interior designers, and modular kitchen

partners, converting them through assigned channel partners, and ensuring commercial

discipline and execution excellence across the area.

Duties and Responsibilities:

 Achieve assigned sales targets across Brand Stores and Kitchen Dealers within the area.

 Drive active lead generation through regular engagement with architects, interior

designers, modular kitchen partners, and developers.

 Build and maintain a structured database of specifiers and generate monthly lead

pipelines.

 Route qualified leads to assigned Brand Stores or Kitchen Dealers and track conversion.

 Increase sales throughput from existing Kitchen Dealers through focused account

development.

 Identify underperforming dealers and implement structured corrective action plans.

 Support Kitchen Dealers in closing high-value projects through joint customer visits.

 Ensure Brand Stores effectively convert walk-ins into sales through structured follow-up.

 Monitor average ticket size and drive premium product mix adoption.

 Conduct regular partner performance reviews and improvement planning sessions.

 Coordinate with warehouse teams to ensure timely order fulfilment.

 Track inventory gaps at partner outlets and recommend replenishment actions.

 Support onboarding of new Kitchen Dealers in identified growth pockets.

 Organise local specifier meets, product presentations, and networking initiatives.

 Maintain CRM discipline including lead tracking and conversion updates.

 Monitor receivables and coordinate follow-ups with Finance when required.

 Provide structured market intelligence on competition, pricing, and emerging

opportunities.

Work Location: In person