Role & responsibilities - Conceptualize and prepare ad creatives, including static images and video ads.- Develop landing pages, website artwork, and project communication taglines.- Schedule and evaluate marketing campaigns; conduct ad account audits and optimizations.- Use hyperlocal data to strategize for local markets.- Set up and manage assets on various platforms (e.g., Google, Meta, LinkedIn).- Design and execute creative changes mid-campaign in real-time.- Optimize landing pages and audit lead feedback.- Plan, execute, and measure experiments and conversion tests.- Develop social media accounts and content to generate traffic and engagement.- Conduct market research and competitor analysis to identify trends and technologies.Preferred candidate profile Understanding of the graphics and video creation process.- Knowledge of marketing content requirements.- Strong copywriting and caption writing skills.- Excellent communication skills for team collaboration and client communication.- Availability on phone/WhatsApp during non-office hours. 2+ years of experience in a similar marketing/branding role preferred.- Knowledge of SMM & Digital Ads.- Experience with digital marketing software: Meta Ads, Google Ads.- Attention to detail and the ability to analyze data and trends.- Bachelor's degree or higher in Business Administration.- In-depth knowledge of social media platforms, best practices, and website analytics.Good communication skills.- Smart and presentable.- Creativity and attention to detail.- Honesty and integrity.- Ability to analyze market trends and consumer psychology.- Self-starter with a can-do attitude.- Consistency and neatness in design outputs.Perks and benefits Career Growth Opportunities: Training, upskilling programs, and certifications in digital marketing. Huge Performance-Based Incentives: Generous monthly/quarterly bonuses based on campaign success and ROI. Paid Leave & Holidays: Annual leave, sick leave, and festival holidays. Work-Life Balance: Encouragement of a healthy work-life balance with minimal weekend work. Creative Freedom: Opportunity to experiment with new ideas and strategies. Modern Work Tools: Access to premium digital marketing tools and resources. Team Outings & Events: Networking and team-building activities.