Area Sales Manager – Murshidabad, WB | Only Candidates with Ceiling Fan, Home Appliances & LED Sales Background Apply

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Role Overview

Area Sales Manager (ASM)

Mandatory Requirement:

The incumbent will oversee primary and secondary sales delivery, manage distribution health, lead frontline sales executives, and build deep counter-level presence across electrical hardware, appliance stores, and wholesale trade.

Key Responsibilities

• Target & Revenue Delivery:

  Formulate and execute territory-level sales plans to consistently achieve monthly, quarterly, and annual targets (volume and value) across fans, appliances, and LED products.

• Distributor & Retail Expansion:

  Identify, appoint, and nurture distributors, sub-dealers, and retail outlets across primary and secondary towns in Murshidabad, Birbhum, and Nadia.

• Secondary Sales & Beat Discipline:

  Enforce strict Permanent Journey Plans (PJP) and beat discipline for Sales Officers / Territory Executives to maximize counter-level extraction and secondary stock rotation.

• Commercial Governance & Collections:

  Ensure disciplined credit control, timely payment collections, proper reconciliation of distributor accounts, and healthy distributor ROI.

• Trade Marketing & Counter Share:

  Execute trade schemes, festive offers, retail branding, and local electrician/retailer meets to maximize brand recall and counter visibility.

• Depot & Logistics Coordination:

  Work closely with the Kolkata/regional depot and supply chain teams to maintain optimal inventory levels and eliminate stock-outs across fast-moving SKUs.

• Market Intelligence:

  Track competitor activities, pricing trends, trade scheme margins, and new product launches across local markets to provide actionable inputs to senior management.

Candidate Profile

• Core Category Experience:

  14–16 years of hands-on channel sales experience strictly in

  Ceiling Fans, Home Appliances, or LED Lighting

  .

• Territory Familiarity:

  Comprehensive understanding of the trade dynamics, electrical markets, and dealer networks across

  Murshidabad

  .

• Commercial Expertise:

  Sound knowledge of channel margins, scheme management, working capital turnover, and credit risk control.

• Team Leadership:

  Proven track record of managing, mentoring, and driving targets through field sales officers.

• Language Proficiency:

  Fluency in

  Bengali

  and

  Hindi/English

  is essential for local market management.

• Education:

  Bachelor’s degree in any stream; an MBA/PGDM in Marketing or Sales is an added advantage.