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Role Overview
Area Sales Manager (ASM)
Mandatory Requirement:
This position is strictly open to sales leaders with 14–16 years of core experience in
Ceiling Fans, Home Appliances, and LED Lighting
. Candidates must carry an established distributor/dealer network and deep domain familiarity within these specific product lines.
The incumbent will lead primary and secondary sales operations, drive retailer beat discipline, onboard high-performing distributors, and aggressively scale counter-share across both urban hubs and semi-urban/rural clusters.
Key Responsibilities
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Target & Revenue Achievement:
Plan and drive territory sales strategies to consistently meet and surpass monthly, quarterly, and annual targets (value and volume) across fans, small domestic appliances, and LED lighting.
-
Distribution Footprint Expansion:
Scout, appoint, and manage distributors, wholesalers, and retail counters across major nodes (Howrah, Bally, Serampore, Chinsurah, Tarakeswar, Kharagpur, Midnapore town, Haldia, Contai, etc.).
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Secondary Sales & Beat Governance:
Enforce strict Permanent Journey Plans (PJP) and market-visit discipline among field sales executives/officers to maximize counter extraction and ensure high stock turnover.
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Commercial Hygiene & Credit Control:
Oversee timely collection of outstanding dues, monitor distributor credit lines, ensure account reconciliations, and maintain sustainable distributor ROI.
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Trade Engagement & Visibility:
Execute aggressive trade schemes, seasonal booking offers, retail display branding, and local electrician/retailer meets to dominate counter space.
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Depot & Logistics Coordination:
Coordinate closely with the central depot and logistics teams to forecast SKU-level demand accurately and ensure uninterrupted product supply.
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Market Insights:
Track competitor pricing, margin changes, dealer schemes, and emerging market trends across local electrical and hardware belts, providing real-time intelligence to leadership.
Candidate Profile
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Core Category Background:
14–16 years of core channel sales experience strictly in
Ceiling Fans, Home Appliances, or LED Lighting
. Applications from outside these domains will not be considered.
-
Territory Mastery:
Strong, active trade relationships with electrical, lighting, and appliance distributors/dealers across
Howrah, Hooghly, and Medinipur
.
-
Commercial Expertise:
Solid understanding of dealer margins, trade scheme ROI, working capital management, and credit governance.
-
People Management:
Proven ability to supervise, mentor, and extract peak performance from on-ground sales officers and field reps.
-
Language Proficiency:
Fluency in
Bengali
is essential; good working proficiency in
Hindi
and
English
is required.
-
Education:
Bachelor’s degree in any discipline; an MBA/PGDM in Sales & Marketing is preferred.
