Area Sales Manager - Food Ingredients

Role Purpose:

Responsible for managing assigned customer accounts and developing new business opportunities across the West Region to achieve sales and GP targets for the Food Ingredients portfolio.

Job Title

Area Sales Manager

Reporting To

Industry Manager

Location

Mumbai

Role Type

Permanent

Preferred Industry

Snacks, Dairy, Confectionery, Bakery, Meat, Beverages

Key Roles and Responsibilities:

• Own and achieve sales and Gross Profit (GP) targets for the Food Ingredients portfolio across the West Region.
• Manage key accounts and develop new customers across Dairy & Beverages, Savory Snacks, Animal Co-products, and Confectionery segments.
• Drive revenue growth through new customer acquisition, product penetration, and cross-selling within existing accounts.
• Build and strengthen relationships with key customer stakeholders, including R&D, Procurement, Quality Assurance (QA), and Production teams.
• Develop and maintain a robust sales pipeline in Salesforce, ensuring effective opportunity management and conversion into commercial business.
• Collaborate with the Application Team to develop ingredient solutions aligned with customer requirements and support product validation, sampling, and trials.
• Coordinate with suppliers to organize focus group meetings, innovation days, roadshows, and technical workshops at customer locations to generate new business opportunities.
• Work closely with the Product Manager on demand forecasting, inventory planning, and pricing strategies.
• Coordinate with Supply Chain and Customer Service teams to ensure timely order processing, dispatch, and delivery.
• Negotiate pricing, commercial contracts, and payment terms to maximize GP while ensuring timely customer collections.
• Maintain accurate and up-to-date Salesforce records, including opportunities, customer visits, contacts, and project updates.
• Monitor market trends, competitor activities, and industry developments to identify potential business opportunities.

Key Competencies, Qualification and Desired Experience:

• B.Sc. / B.Tech. / M.Sc. / M.Tech. in Food Technology, Food Science, Chemistry, or a relevant discipline.
• 5-10 years of experience in Food Ingredients Sales, Business Development, or Account Management - Snacks, Dairy, Confectionery, Bakery, Meat, Beverages.
• Proven track record of achieving sales and GP targets while managing key customer accounts.
• Strong network and established relationships with R&D and Procurement teams of leading food companies across the West Region.
• Excellent negotiation, communication, relationship management, and commercial acumen.

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