Area Sales Manager (ASM)

About Ignite

At Ignite, we're passionate about transforming fitness spaces with innovative, high-performance gym equipment designed for commercial and professional environments.

From boutique fitness studios and premium gyms to educational institutions, hotels, corporate wellness centres, and sports facilities, we help our customers create spaces that inspire healthier lifestyles and exceptional fitness experiences.

As we continue to expand across India, we're looking for ambitious professionals who share our passion for fitness, customer success, and business growth.

About the Role

As an Area Sales Manager, you will be responsible for driving business growth across your assigned territory by building strong relationships with gym owners, fitness entrepreneurs, distributors, educational institutions, hospitality businesses, and corporate clients.

This is a consultative sales role where success comes from understanding customer requirements, identifying business opportunities, and recommending the right fitness equipment solutions.

You'll represent the Ignite brand in your region while contributing to our mission of making world-class fitness solutions more accessible across India.

What You'll DoBusiness Development

• Drive sales growth across your assigned territory by identifying and developing new business opportunities.
• Build and manage relationships with gym owners, fitness chains, educational institutions, corporate clients, hotels, and sports facilities.
• Generate new business through prospecting, networking, referrals, and market development activities.
• Achieve monthly, quarterly, and annual sales targets while maintaining healthy business margins.

Customer Engagement

• Understand customer requirements and recommend tailored fitness equipment solutions.
• Conduct product presentations, demonstrations, and site visits.
• Build long-term relationships by delivering an exceptional customer experience throughout the sales journey.
• Provide post-sales support by coordinating with internal teams to ensure timely installations and customer satisfaction.

Market Development

• Expand Ignite's brand presence within the assigned territory.
• Develop partnerships with architects, interior designers, consultants, fitness influencers, and industry professionals.
• Represent Ignite at fitness expos, networking events, and industry exhibitions.
• Monitor market trends, competitor activities, and emerging business opportunities.

Business Excellence

• Maintain an active sales pipeline and accurate CRM records.
• Prepare sales forecasts and business reports.
• Collaborate with marketing, operations, and service teams to ensure seamless project execution.
• Identify opportunities for repeat business and customer referrals.

Who We're Looking For

We're looking for professionals who are passionate about sales, enjoy building relationships, and have a genuine interest in the fitness and wellness industry.

You should have:

• 3–6 years of experience in B2B sales, business development, or channel sales.
• Experience in fitness equipment, sports goods, wellness, healthcare, commercial interiors, hospitality, lifestyle products, or related industries will be preferred.
• Excellent communication, presentation, and negotiation skills.
• Strong relationship-building and consultative selling abilities.
• A proactive, self-driven approach with the ability to manage an independent territory.
• Willingness to travel extensively within the assigned region.

What Success Looks Like

Within your first year, you will:

• Build a strong customer network across your territory.
• Successfully expand Ignite's presence in the commercial fitness market.
• Consistently achieve revenue and business growth targets.
• Become a trusted advisor for gym owners and fitness entrepreneurs.
• Contribute to creating inspiring fitness spaces across your region.

Why Join Ignite?

At Ignite, you'll be part of a fast-growing company that's shaping the future of commercial fitness in India.

Here's what you can expect:

• Competitive fixed salary with attractive performance-based incentives.
• Opportunity to work with innovative commercial fitness equipment.
• Exposure to premium fitness projects and leading industry clients.
• Structured product and sales training to support your professional growth.
• A collaborative, entrepreneurial culture that values ownership and innovation.
• Clear opportunities for career progression into regional and national leadership roles.

Pay: ₹55,000.00 - ₹85,000.00 per month

Benefits:

• Paid time off

Work Location: In person