Area Franchise Manager

Franchise Partner Development & Conversion

• Work jointly with the Sales team to identify and shortlist top-performing dealers for conversion into Franchise partners
• Develop and maintain a robust pipeline of potential Franchise partners
• Drive conversion of selected dealers into Franchise stores
• Plan and support the upgradation of existing franchise partners to higher tiers

Retail Excellence Management

• Evaluate and monitor the Retail Excellence Score (RES) across all franchise stores
• Drive improvement in RES through DDE across parameters such as store hygiene, visual merchandising (VM), customer feedback capture, and POS billing adherence
• Conduct quarterly audits to track franchise retail excellence performance
• Create awareness among franchise partners about the importance and impact of RES

Marketing, VM & Focus Product Sales Support

• Support execution of all ATL/BTL Marketing and VM campaigns in Franchise stores
• Ensure proper placement, display, and promotion of focused products through colour consulting and painting services
• Monitor effectiveness of VM arrangements and recommend improvements as needed
• Execute promotional campaigns in coordination with Franchise Partners

Store Launch & Upgradation Support

• Coordinate the planning and execution of new Franchise store launches
• Ensure smooth operations during store openings with complete handholding for the first 6 months
• Support upgradation planning and execution for existing Franchise stores

Business Performance Monitoring

• Track and review the business performance of Franchise stores
• Identify underperforming stores and implement corrective actions to improve their performance
• Drive sales of value-added products and services through franchise channels
• Track ROI of Franchise stores by monitoring sales and cost metrics

Relationship & Conflict Management

• Build and maintain strong relationships with top Franchise Partners in the territory
• Manage and resolve conflicts arising within Franchise and non-Franchise stores
• Coordinate with the Sales team for timely resolution of escalated issues

Training & Capability Building

• Train Franchise dealer staff on company systems, processes, and retail excellence standards
• Conduct regular training on increasing conversions, upselling, cross-selling, and customer service excellence

Tally & EDC Enablement

• Ensure timely installation of Tally and EDC machines in all finalized stores
• Collect EDC consent forms during the agreement signing process
• Drive adoption and integration of Tally and EDC solutions in Franchise stores

Paint Consultant (PC) Management

• Coordinate with RD Zonal Associate team for PC hiring
• Monitor and improve productivity of PCs by ensuring timely CRM data updates
• Conduct regular reviews and follow-ups for PC performance