Application Specialist - CRM

The CRM Application Specialist plays a crucial role in collaborating with business stakeholders to gather requirements, document processes, create mock-ups, implement CRM solutions, and generate standard Salesforce reports and dashboards based on business requests. Additionally, they ensure the smooth operation of CRM post-live and support the marketing team by leveraging Account Engagement (Pardot) to enhance lead generation and campaign management. Responsibilities: - CRM Administration & Support: - Serve as the primary administrator for the Salesforce CRM system. - Collaborate closely with business stakeholders to collect, analyze, and document processes and requirements. - Design, configure, and document CRM solutions that align with business needs while adhering to best practices. - Marketing and Sales Team Support: - Assist in defining, tracking, and optimizing business processes and functions for both teams. - Utilize Account Engagement (Pardot) to aid the marketing team in lead generation and nurturing campaigns. - Support the marketing team in automating email campaigns, segmentation, and lead scoring. - Post-Live Support & Continuous Improvement: - Address post-implementation issues and enhance existing CRM workflows. - Provide training and documentation to ensure smooth CRM adoption by both teams. - Collaborate with Subject Matter Experts (SMEs) to suggest new CRM functionalities and process enhancements. Experience and Qualifications: - Minimum of 4+ years of experience in Salesforce CRM administration. - Strong experience in Account Engagement (Pardot) and marketing automation processes. - Sales Cloud Consultant certification is required. - Proficiency in gathering business requirements and transforming them into CRM solutions. - Experience in creating documentation, mock-ups, and process workflows. - Previous experience from a Managed Service Provider is advantageous. Novotech values gender equality and fosters an inclusive work environment where all individuals are treated with fairness and respect. We offer flexible working options, paid parental leave for both parents, wellness programs, and ongoing development opportunities to support our team members. We welcome individuals passionate about clinical research and biotech, including those from diverse backgrounds such as LGBTIQ+, individuals with disabilities, and those with caring responsibilities. As a Circle Back Initiative Employer, we commit to responding to every application and eagerly anticipate discussing potential opportunities for you to join Novotech.,