App Store Optimization (ASO) Specialist

Job Description

Job Title: App Store Optimization (ASO) Specialist Location: Gurugram Experience: 2 to 5 Years Company: Digifish3 About Us: Digifish3 is a leading digital marketing agency specializing in innovative solutions to enhance online visibility and performance. We are looking for an experienced App Store Optimization (ASO) Specialist to join our team and drive app visibility, rankings, and conversions on app stores. Job Responsibilities: Develop and implement ASO strategies to optimize app visibility and ranking in the App Store and Google Play Store. Conduct keyword research, competitor analysis, and A/B testing to improve app discoverability. Optimize app titles, descriptions, metadata, screenshots, and video previews to increase downloads and engagement. Monitor app performance metrics, user reviews, and ratings to improve conversion rates. Stay updated with the latest ASO trends, algorithm changes, and industry best practices. Collaborate with product, marketing, and development teams to align ASO strategies with overall marketing campaigns. Track and analyze performance metrics using analytics tools like App Annie, Sensor Tower, and Google Analytics. Generate reports on ASO performance and recommend improvements. Requirements: 2 to 5 years of experience in ASO with a proven track record of improving app rankings and downloads. Strong understanding of ASO tools such as AppTweak, AppFollow, Mobile Action, and Google Play Console. Proficiency in keyword research, A/B testing, and app performance analytics. Familiarity with app marketing, user acquisition strategies, and mobile SEO. Knowledge of app store algorithms, guidelines, and trends. Excellent analytical, communication, and project management skills. Ability to work collaboratively in a fast-paced environment. Why Join Us? Opportunity to work with a dynamic and innovative digital marketing team. Exposure to cutting-edge ASO tools and industry trends. Collaborative and growth-oriented work culture. If you are passionate about app growth and optimization, we would love to hear from you! Send your resume to hr@digifish3.com .