ROLE DETAILS
Team / Function:
Location:
Designation:
Reporting Manager:
ROLE-RELATED SKILLS
- Territory Sales & Business Development
- Dealer & Distributor Relationship Management
- Market Coverage & Retail Execution
ROLE OBJECTIVE
We are looking for a dynamic individual who will be responsible for driving primary and secondary sales, market penetration, and profitability for the Water Pumps, Fans & Appliances business within the assigned territory of Uttar Pradesh, Bihar, and Rajasthan. The role will focus on establishing and strengthening the local distribution and retailer network, expanding dealer and retail coverage, executing trade and promotional plans, and building strong on-ground relationships with channel partners. The incumbent will work closely with the Regional/Area Sales Manager to achieve territory sales targets and support the broader regional sales strategy.
KEY RESPONSIBILITIES
- Achieve monthly, quarterly, and annual primary and secondary sales targets for the assigned territory (UP, Bihar, Rajasthan).
- Identify and develop new markets within the territory, expanding the distribution footprint into untapped districts, towns, and rural pockets.
- Appoint and manage distributors, dealers, and retailers to expand market coverage within the territory.
- Drive retail visibility and product availability through regular market visits, beat plans, and merchandising.
- Ensure optimal product placement at distributors, dealers, and retail outlets to maximize shelf presence and visibility.
- Build and maintain strong day-to-day relationships with channel partners, resolving issues related to supply, schemes, and payments.
- Develop and nurture a strong network of trade partners, influencers, and key stakeholders across the assigned territory to support business growth.
- Execute local trade promotions, dealer schemes, and market activation programs as per the regional sales plan.
- Track and ensure timely collection of outstanding and overdue payments from dealers and distributors within the territory.
- Monitor competitor activity, pricing, and market trends in the territory and share timely inputs with the National Sales Head.
- Ensure accurate and timely reporting of sales data, market feedback, and stock/inventory positions at the distributor level.
- Coordinate with Supply Chain and Customer Service teams to ensure timely product availability and resolve customer/channel complaints in the territory.
- Manage and oversee sales operations across approximately 10–12 districts within the territory, operating from the designated base location.
KEY STAKEHOLDERS
Internal:
Purpose:
External:
Purpose:
QUALIFICATION & EXPERIENCE
Work Experience:
Industry Experience:
Age Criteria:
KNOWLEDGE & SKILLS
Territory Knowledge:
Candidate should be a resident of the assigned territory and familiar with the local and surrounding dealer/distributor network for the mentioned product categories. (Essential)MS Excel & Market Mapping:
Basic MS Excel skills, including the ability to conduct competitor analysis and market mapping. (Essential)Negotiation & Distribution:
Basic negotiation and dealer management skills, with sound knowledge of distribution management. (Essential)Mobility:
Willingness to travel extensively within the territory. (Essential)
EDUCATION
B.Sc. / B.Com. with a minimum of 50% marks throughout the academic career, preferably with a Mathematics background. MBA is preferred but not mandatory.
