AI Email Marketing and Automation Expert

Role Overview: As an Email Marketing and Automation Specialist, you will be responsible for designing, implementing, and analyzing email marketing campaigns. Your role will involve developing automation workflows, segmenting audiences, and creating engaging email content. Collaboration with the marketing team is crucial to ensure that all campaigns align with the overall business objectives. Key Responsibilities: - Develop and execute email marketing campaigns to enhance engagement and drive conversions. - Create and manage email automation workflows, segment email lists based on various criteria, and craft compelling email copy and design for optimal engagement. - Conduct A/B testing to refine email campaign performance and analyze campaign metrics to provide insights for future improvements. - Collaborate with the marketing team to align email strategies with broader marketing initiatives. Qualifications Required: - Bachelor's degree in Marketing, Communications, or a related field. - At least 2 years of experience in email marketing or digital marketing. - Proven experience with email marketing platforms such as Mailchimp, HubSpot, or Marketo. - Strong understanding of email automation and segmentation techniques. - Excellent written and verbal communication skills. - Analytical mindset focused on data-driven marketing. - Proficiency in Email Marketing Platforms, Automation Tools, A/B Testing, Copywriting, HTML/CSS, Data Analysis, and Google Analytics.,