AGM- Performance Marketing

As the Performance Marketing Specialist at EaseMyTrip, your primary responsibility will be to maximize the digital footprint and customer acquisition through targeted advertising and strategic marketing efforts. You will be instrumental in creating, executing, and optimizing a comprehensive performance marketing strategy. This role requires managing campaigns across various digital platforms, analyzing performance data continuously, and adjusting strategies to enhance efficacy and ROI. Your success in this role will depend on your analytical abilities, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages. To excel in this role, you should hold a degree in Marketing, Business Administration, or a related field. Additionally, you must have proven experience in performance marketing, including managing multi-channel digital marketing campaigns such as PPC, SEO, and social media. Strong analytical skills are essential, enabling you to leverage data and metrics for informed marketing decisions. Proficiency in using digital marketing tools like Google Analytics, Google Tag Manager, and mobile marketing applications is crucial. As a strategic thinker, you will be responsible for developing effective marketing strategies with a focus on achieving measurable results. Excellent communication skills are a must, allowing you to articulate ideas clearly and engage effectively with team members and management. Your problem-solving skills should be strong, with a creative approach to overcoming challenges and meeting business objectives. Being adaptable to new ideas, willing to experiment, and open to changing digital landscapes and consumer behaviors are qualities that will set you up for success in this role. Your motivation and goal-oriented nature, along with your track record of meeting or exceeding performance targets, will be key to thriving in this position. You should also demonstrate the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic. EaseMyTrip, established in 2008, initially focused on the B2B2C distribution channel, providing travel agents access to book domestic airline tickets. Over the years, the company expanded into the B2C and B2E distribution channels, catering to a diversified customer base and building a wide distribution network. The strength of the brand, quality of services, user-friendly websites, mobile applications, customer-centric approach, and efficient marketing programs have all contributed to the significant market share in the domestic airline ticket business in India. Key Skills for this role include Digital Marketing, PPC, Performance Marketing, Google Ads, and social media.,