The Sales Manager will be responsible for developing and executing strategic sales plans to drive growth and market penetration for Namkeen and Snack products across India. This leadership role demands a strong understanding of the FMCG sector, channel management, distributor/dealer network expansion, and effective team leadership to achieve sales targets. Key Responsibilities: Sales Strategy & Planning: Develop and implement short-term and long-term sales strategies to increase market share, revenue, and profitability. Team Leadership: Lead, mentor, and manage a pan-India team of Regional Sales Managers (RSMs), Area Sales Managers (ASMs), and Sales Officers. Channel Management: Strengthen and expand General Trade (GT), Modern Trade (MT), and Institutional sales channels. Distributor/Dealer Network: Appoint, train, and manage a strong distributor/dealer network to ensure product availability and visibility across territories. Market Expansion: Identify new markets and business opportunities for product penetration, especially in Tier 2 & Tier 3 cities. Sales Target Achievement: Ensure monthly, quarterly, and annual sales targets are met or exceeded. Promotions & Schemes: Plan and execute promotional activities, trade schemes, and marketing tie-ups to drive secondary sales. Competitor Analysis: Monitor competitor activities, pricing, and market trends to optimize pricing strategies and positioning. MIS & Reporting: Ensure accurate and timely reporting of sales performance, forecasts, and market insights to the management. Qualifications & Experience: Graduate in any discipline; MBA in Sales/Marketing preferred. 10+ years of relevant experience in FMCG sales, with at least 3-5 years in a national or zonal leadership role. Strong experience in the Namkeen, Snacks, or related food industry is essential. Key Skills: Strong leadership and people management skills Deep understanding of FMCG sales and distribution Excellent communication and negotiation skills Analytical and data-driven decision-making Ability to work in a fast-paced, target-driven environment Willingness to travel extensively Preferred Industry Background: Namkeen & Snacks Packaged Foods FMCG (Fast-Moving Consumer Goods)

Responsibilities: * Ensure plant & machinery upkeep through preventative measures * Collaborate with production team on equipment optimization * Perform breakdown maintenance promptly * Maintain utilities efficiency