📍 Location: Mumbai | 🕒 Full-time | 👩🍳 Food & Beverage Industry About Adore by Shweta Baking Studio Adore by Shweta is a premium all-women-led baking studio, renowned for crafting bespoke international and Indian desserts, breads, and delicacies that redefine indulgence. With a commitment to creativity, innovation, and uncompromising quality, our mission is to bring a WOW factor to every product we serve. We are looking for a Marketing & PR Assistant who can blend creativity, strategy, and execution to help us grow our digital presence, engage with our community, and expand our brand reach across Mumbai and beyond. Key responsibilities: Social Media & Content Manage and grow all existing social media channels (Instagram, Facebook, WhatsApp Business). Develop strategies to diversify reach on new platforms such as YouTube, Threads, and Pinterest. Plan monthly content calendars aligned with brand goals, seasonal trends, and product launches. Curate and maintain a visually appealing and cohesive Instagram feed that reflects our premium brand identity . Create engaging content (posts, stories, reels, YouTube shorts, and blog snippets) to increase follower engagement and brand loyalty. Content Creation & Video Production Shoot, edit, and produce high-quality videos for reels, behind-the-scenes content, tutorials, and promotional campaigns. Repurpose content across different platforms for maximum visibility and engagement. Collaborate with the baking team to capture storytelling moments from the kitchen and product creation process. Digital Marketing Assist in website development, updates, and maintenance to ensure smooth user experience. Support SEO efforts by optimizing content and improving search rankings. Plan and manage paid advertising campaigns across Meta Ads, Google Ads, and other digital platforms. Monitor analytics and provide monthly performance reports with actionable insights. Design & Branding Create flyers, product menus, and campaign creatives using Canva and Photoshop. Ensure consistent brand voice and visuals across all digital and offline marketing touchpoints. Brainstorm innovative campaign ideas to enhance brand storytelling. Public Relations & Business Development Pitch and promote our premium baked products to cafés, corporates, and event planners in Mumbai , helping to expand B2B partnerships. Coordinate with influencers, food bloggers, and media outlets for collaborations and coverage. Support event planning, pop-ups, and tasting sessions to increase local brand presence. Creative Writing and communication Write compelling captions, product descriptions, press releases, and blog content. Craft email newsletters and WhatsApp campaigns to engage with existing customers and drive repeat orders. What we are looking for? Passionate about food, baking, and the F&B industry with a keen eye for trends. Bachelors Degree in Marketing/ Public Relations/ Business Management. Excellent Written and Verbal Communication Skills. Strong understanding of social media platforms, algorithms, and analytics. Proficiency in content creation, photography, and video editing tools (e.g., CapCut, InShot, Premiere Pro). Knowledge of Canva, Photoshop, or other graphic design software. Creative thinker with excellent storytelling and copywriting skills . Familiarity with website management, SEO, and paid ads is a plus. Energetic, proactive, and detail-oriented, with the ability to manage multiple projects simultaneously. Why Join Us? Be part of a fast-growing premium dessert brand loved by corporates and individuals across Mumbai. Work directly with the founder and team to shape the brand’s marketing journey . Get hands-on experience across digital marketing, PR, business development, and branding . A creative, collaborative, and supportive environment that values innovation and women-led entrepreneurship. Opportunity to experiment, learn, and make a visible impact on brand growth. ✨ If you are passionate about desserts, creativity, and digital storytelling , and want to grow in the food marketing & PR industry, we would love to hear from you!
???? Location: Mumbai | ???? Full-time | ????????? Food & Beverage Industry About Adore by Shweta Baking Studio Adore by Shweta is a premium all-women-led baking studio, renowned for crafting bespoke international and Indian desserts, breads, and delicacies that redefine indulgence. With a commitment to creativity, innovation, and uncompromising quality, our mission is to bring a WOW factor to every product we serve. We are looking for a Marketing & PR Assistant who can blend creativity, strategy, and execution to help us grow our digital presence, engage with our community, and expand our brand reach across Mumbai and beyond. Key responsibilities: Social Media & Content Manage and grow all existing social media channels (Instagram, Facebook, WhatsApp Business). Develop strategies to diversify reach on new platforms such as YouTube, Threads, and Pinterest. Plan monthly content calendars aligned with brand goals, seasonal trends, and product launches. Curate and maintain a visually appealing and cohesive Instagram feed that reflects our premium brand identity . Create engaging content (posts, stories, reels, YouTube shorts, and blog snippets) to increase follower engagement and brand loyalty. Content Creation & Video Production Shoot, edit, and produce high-quality videos for reels, behind-the-scenes content, tutorials, and promotional campaigns. Repurpose content across different platforms for maximum visibility and engagement. Collaborate with the baking team to capture storytelling moments from the kitchen and product creation process. Digital Marketing Assist in website development, updates, and maintenance to ensure smooth user experience. Support SEO efforts by optimizing content and improving search rankings. Plan and manage paid advertising campaigns across Meta Ads, Google Ads, and other digital platforms. Monitor analytics and provide monthly performance reports with actionable insights. Design & Branding Create flyers, product menus, and campaign creatives using Canva and Photoshop. Ensure consistent brand voice and visuals across all digital and offline marketing touchpoints. Brainstorm innovative campaign ideas to enhance brand storytelling. Public Relations & Business Development Pitch and promote our premium baked products to cafs, corporates, and event planners in Mumbai , helping to expand B2B partnerships. Coordinate with influencers, food bloggers, and media outlets for collaborations and coverage. Support event planning, pop-ups, and tasting sessions to increase local brand presence. Creative Writing and communication Write compelling captions, product descriptions, press releases, and blog content. Craft email newsletters and WhatsApp campaigns to engage with existing customers and drive repeat orders. What we are looking for Passionate about food, baking, and the F&B industry with a keen eye for trends. Bachelors Degree in Marketing/ Public Relations/ Business Management. Excellent Written and Verbal Communication Skills. Strong understanding of social media platforms, algorithms, and analytics. Proficiency in content creation, photography, and video editing tools (e.g., CapCut, InShot, Premiere Pro). Knowledge of Canva, Photoshop, or other graphic design software. Creative thinker with excellent storytelling and copywriting skills . Familiarity with website management, SEO, and paid ads is a plus. Energetic, proactive, and detail-oriented, with the ability to manage multiple projects simultaneously. Why Join Us Be part of a fast-growing premium dessert brand loved by corporates and individuals across Mumbai. Work directly with the founder and team to shape the brands marketing journey . Get hands-on experience across digital marketing, PR, business development, and branding . A creative, collaborative, and supportive environment that values innovation and women-led entrepreneurship. Opportunity to experiment, learn, and make a visible impact on brand growth. ? If you are passionate about desserts, creativity, and digital storytelling , and want to grow in the food marketing & PR industry, we would love to hear from you! Show more Show less