Adobe Campaign Standard- Business Analyst

Job Description

We are looking for a highly skilled and experienced Senior Business Analyst with strong expertise in Adobe Campaign Standard ACS to join our marketing technology team The ideal candidate will bridge the gap between business requirements and technical implementation leveraging ACS to design configure and optimize campaign workflows and customer journeys This hybrid role demands a mix of analytical capabilities marketing automation experience and clientfacing communication skills Key Responsibilities Business Analysis Requirements Gathering Engage with business stakeholders to gather document and analyze marketing campaign requirements Translate business needs into functional and technical specifications related to ACS Define user stories acceptance criteria and process flows for campaign execution Adobe Campaign Standard Expertise Configure manage and monitor campaign workflows data schemas segments and personalization blocks within Adobe Campaign Standard Support implementation of multichannel marketing campaigns Email SMS Push etc Design and maintain landing pages and forms within ACS to support campaign objectives Work with development teams to integrate ACS with external systems CRM CDP Web apps APIs etc Ensure campaign QA UAT and validation before launch Customer Journey Data Strategy Develop crosschannel customer journeys based on data insights and behavioral triggers Collaborate with data teams to define audience segmentation and targeting rules Validate data feeds and schemas flowing into ACS for marketing use cases Stakeholder Communication Delivery Serve as a liaison between business users technical teams and vendors Prepare documentation reporting dashboards and training for end users Own campaign performance metrics identify optimizations and deliver postcampaign insights Support the marketing automation roadmap and contribute to process improvement initiatives Required Skills Experience 8 years of overall experience in business analysis marketing technology or campaign operations 3 years of handson experience with Adobe Campaign Standard ACS including workflow design segmentation email creation and landing page setup Strong understanding of marketing automation customer journeys and datadriven campaign execution Proven experience in stakeholder engagement requirement gathering and functional documentation Ability to write SQL queries and understand relational data models Familiarity with JSON REST APIs and Adobe Experience Cloud integrations Experience working in AgileScrum environments with tools like Jira Confluence or Azure DevOps Excellent written and verbal communication skills Preferred Qualifications Adobe Campaign Standard Certification is a plus Prior experience with Adobe Experience Manager AEM or Adobe Analytics is beneficial Exposure to CRM systems like Salesforce or Microsoft Dynamics Experience working with insurance is advantageous