Adobe Analytics Lead

Job Description

Job Title: Adobe Analytics & AEP Specialist Primary Skill: Adobe Analytics & Adobe Experience Platform (AEP) Experience Required: 7-10 years of experience as a Developer / Software Engineer . 5+ years of experience in Marketing Technology . Hands-on expertise in Adobe Experience Platform (AEP) , including Real-Time CDP (RTCDP), SQL, and REST APIs . Must-Have Skills: Adobe Experience Platform (AEP) & Architecture: Define AEP architecture and design changes based on Adobe best practices . Build AEP Data Models, Data Flows, and Jobs . Implement and enhance AEP-related changes as per technical design specifications. Strong understanding of AEP APIs and deployment processes . Expertise in Identity Graph, Query Service, Real-Time Customer Profile, Segmentation Service, and Data Science Workspace . Adobe Analytics & Data Management: Experience with Adobe Analytics, Adobe Launch , or other tag management systems . Ability to configure data collection using Experience Platform Launch and map the collected data into XDM . Strong expertise in customer and digital marketing data, segmentation opportunities , and various measurement techniques. Solid understanding of web analytics, online marketing, and customer acquisition strategies . Customer Journey & Personalization: Hands-on experience in building customer journeys using Customer Journey Optimizer (CJO) . Understanding of Offer Decisioning within AEP. Experience in Adobe IO and App Builder is a plus. Client & Business Strategy: Excellent client management skills with strong written and verbal communication . Ability to analyze client business needs and present end-to-end marketing solutions . Strong executive presence and ability to engage with stakeholders at all levels. Ability to suggest alternate solutions and approaches for complex technical and functional scenarios. Preferred Skills: Experience with Adobe Experience Cloud Solutions . Strong understanding of web traffic management, website analytics, and digital communication strategies . Adobe, Sql, Aep, Data Model Design