Account Executive

3 - 7 years

Chennai All india

Posted:22 hours ago

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Job Description

As an Account Manager Programmatic, you will play a crucial role in managing programmatic advertising campaigns across various platforms to meet client goals and KPIs. Your responsibilities will include: - Understanding clients' brands structure, industry, and project goals. - Developing, implementing, and managing programmatic advertising campaigns using DSPs, SSPs, and Ad Exchanges. - Monitoring and optimizing campaign performance to achieve client goals. - Serving as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations. - Building and maintaining strong relationships with clients by aligning campaign strategies with their business objectives. - Addressing client inquiries and resolving issues promptly and effectively. - Creating and executing programmatic media strategies to drive brand awareness, engagement, and conversions. - Conducting A/B testing and experimenting with new tactics to enhance campaign outcomes. - Utilizing advanced analytics tools to measure and analyze campaign effectiveness. - Monitoring digital spend investment to ensure revenue and margin goals are met. - Communicating campaign progress, challenges, and opportunities to internal teams and clients. - Collaborating closely with clients and guiding internal teams to align campaign strategies. - Establishing strong relationships across stakeholders, both externally with clients and internally with teams. - Providing training and development to team members, specifically Junior Programmatic Managers. - Contributing regularly to the media community through blogs, case studies, and conferences. Additionally, the company encourages continuous learning and development within the media industry. As an Account Manager Programmatic, you will play a crucial role in managing programmatic advertising campaigns across various platforms to meet client goals and KPIs. Your responsibilities will include: - Understanding clients' brands structure, industry, and project goals. - Developing, implementing, and managing programmatic advertising campaigns using DSPs, SSPs, and Ad Exchanges. - Monitoring and optimizing campaign performance to achieve client goals. - Serving as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations. - Building and maintaining strong relationships with clients by aligning campaign strategies with their business objectives. - Addressing client inquiries and resolving issues promptly and effectively. - Creating and executing programmatic media strategies to drive brand awareness, engagement, and conversions. - Conducting A/B testing and experimenting with new tactics to enhance campaign outcomes. - Utilizing advanced analytics tools to measure and analyze campaign effectiveness. - Monitoring digital spend investment to ensure revenue and margin goals are met. - Communicating campaign progress, challenges, and opportunities to internal teams and clients. - Collaborating closely with clients and guiding internal teams to align campaign strategies. - Establishing strong relationships across stakeholders, both externally with clients and internally with teams. - Providing training and development to team members, specifically Junior Programmatic Managers. - Contributing regularly to the media community through blogs, case studies, and conferences. Additionally, the company encourages continuous learning and development within the media industry.

Skills Required

dsps ad exchanges campaign management client relationship management analytics team management communication skills programmatic advertising ssps ab testing media strategies digital spend management

Work Mode

On-site

Job Type

Full Time

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