Key ResponsibilitiesSocial Media Strategy & Management:Develop and implement innovative social media strategies aligned with brand identity and marketing goals.Stay ahead of emerging trends, tools, and technologies in fashion and digital landscapes.Plan and execute social media campaigns around product launches, seasonal collections, and brand milestones.Content Creation & Copywriting:Craft engaging social media content, including captions, product highlights, and campaign messaging across platforms like Instagram, Facebook, and Twitter.Write compelling e-commerce product descriptions, emphasizing key features, USPs, and category narratives.Develop website copy that enhances the shopping experience while maintaining brand tone and SEO best practices.Community & Influencer Engagement:Foster and grow a loyal community by interacting with followers, responding to comments, and encouraging user-generated content.Analytics & Optimization:Monitor and analyze social media and website performance metrics, offering actionable insights for improvement.Use tools like Google Analytics, Instagram Insights, and Facebook Ads Manager to track audience behavior and engagement patterns.Brand Cohesion & Proofreading:Ensure all content maintains a consistent brand voice across digital and e-commerce channels.Meticulously proofread and refine content to ensure clarity, accuracy, and error-free messaging.