#Hiring #ContentCreation #DigitalMarketingManager Experience: 3+ years in ‘Content Creation’ and ‘Digital Marketing’ Manager This role is our Foghorn to the world. S/he shall understand our offering and shall explain it to the sales, prospects and more; using text/visual content via digital methods and un/conventional planning. It also includes working with sales, technology, and support teams to ensure that the revenue and customer satisfaction goals are met. Have an “Advertisement” mindset; with whacky and attractive content creation. Content Creation [60% KRA] Develop original, engaging content for email campaigns, marketing collateral, blogs, social media, and website. Create concise text [short-copy and long-copy] content and create related images / videos. Collaborate with sales and product teams to produce multimedia content (images, videos, infographics) for prospects, investors and influencers. Manages the organization’s brand and ensures that it is expressed in all our communication channels including advertising, promotions, presentations and digital media. Digital Marketing [40% KRA] Planning and implementing strategies for organic / inorganic lead generation. Develop and implement lead nurturing campaigns over time. Use a mix of digital and direct communication methods (emails, WhatsApp, calls, social media) to qualify leads. Plan and execute digital campaigns (organic + paid) to drive traffic, engagement, and leads. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, including on-page and off-page optimization, keyword research, and performance tracking. • Monitor analytics and generate monthly reports on content and campaign performance using tools like Google Analytics, Meta Business Suite, etc. Utilize various tools and platforms (e.g. LinkedIn, buy industry databases) to gather and organize lead information. Generate/procure target audience data from open market. Mandatory Skills: • Strong skills in “Advertisement style Content Creation”, “Lead Generation”. And “Execution” of digital marketing using automation. Video editing or short-form video content creation skills (Reels/YouTube Shorts). Proven track record of successfully developing and executing multi-channel marketing campaigns and integrated marketing communications with measurable results. • Strong project management abilities, prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters. • Strong PowerPoint and Excel skills; ability to create senior-level reports and communicate recommendations, both verbally and written Basic knowledge of SEO and paid media campaigns (Google Ads, Meta Ads). • Working knowledge of marketing automation tools like Mailchimp, HubSpot, etc. Nice-to-have Skills: • Understanding of technical aspects of (any) ERP or Data Analytics Platform or Fintech Working knowledge of HTML, CSS, and JavaScript development and constraints Candidate Profile: Willingness to work in a start-up with ability to work in a dynamic environment. Self-starter and an idea generator to analyze & resolve problems…faster & better Versatile skill to work in hands-on into any functional area of the organization Open for moderate domestic travel. Job Type: Full-time Pay: ₹200,000.00 - ₹800,000.00 per year Schedule: Day shift Work Location: In person