You will play a key role in supporting & executing research initiatives with a emphasis on AI & data-driven thinking. You will work with a research team & contribute to projects in the field of International Education. Assist in data collection, organization, & analysis using relevant tools. Collaborate with team members to ensure data accuracy. Maintain detailed records of research procedures, & outcomes. Prepare reports & presentations summarizing findings for team meetings. Collaborate with team members to brainstorm ideas, troubleshoot challenges, and contribute to the overall success of research projects. Stay updated with the latest research tools and technologies. Learn and utilize specialized software and equipment as needed.
About White Bridge Education White Bridge Education is a premier market entry firm that specializes in facilitating the entry of higher education institutions into new international markets. With a focus on the dynamic higher education sector, we offer an integrated suite of enrollment solutions designed to support universities across every stage of the international student journey. From market entry strategy, in-country representation, brand positioning, student lead generation, commissioned research and TNE services, we provide tailored services that align with institutional goals and regional priorities for global universities and higher educational institutions. We are an equal opportunities employer and are committed to the employment policies, procedures and practices which do not discriminate on grounds such as gender, marital status, family status, age, disability, race, religious belief, sexual orientation. Role Overview: As a Research Associate, you will play a key role in supporting and executing research initiatives with a strong emphasis on AI and data-driven thinking. You will work closely with a research team and contribute to cutting-edge projects in the field of International Education. Key Responsibilities ● Data Collection and Analysis: Assist in data collection, organization, and analysis using relevant tools and software. Collaborate with team members to ensure data accuracy and integrity. ● Experimentation/Surveys: Participate in experimental design and execution, including setting up experiments, running tests, and recording results under the guidance of senior researchers. ● Documentation: Maintain detailed records of research procedures, methodologies, and outcomes. Prepare reports and presentations summarizing findings for team meetings. ● Collaboration: Collaborate with team members to brainstorm ideas, troubleshoot challenges, and contribute to the overall success of research projects. ● Technology and Tool Proficiency: Stay updated with the latest research tools and technologies relevant to the field. Learn and utilize specialized software and equipment as needed. ● Support: Provide general support to research projects, such as literature searches, administrative tasks, and assisting with grant proposal development. ● Learning and Development: Actively engage in learning opportunities provided by the organization, attend seminars, webinars, and workshops related to the field of research. Candidate Profile ● Bachelor's or master's degree program in a related discipline with 3-4 years relevant experience. ● Passion for research and a desire to contribute to the advancement of knowledge in the field. ● Excellent analytical and critical thinking skills. ● Proficiency in using research tools, software, and equipment (as applicable to the field). ● Strong attention to detail and the ability to maintain organized records. ● Effective communication skills, both written and verbal. ● Team player with the ability to work collaboratively in a research environment. ● Demonstrated ability to learn quickly and adapt to new challenges. ● Commitment to ethical research practices and compliance with research protocols. Why Join Us? White Bridge Education offers a dynamic work environment with opportunities for professional growth and the chance to contribute to impactful initiatives in the global education sector. This role is critical in ensuring operational excellence and creating a welcoming and efficient workplace. If you are organized, proactive, and passionate about making a difference, we’d love to hear from you!
About White Bridge Education White Bridge Education is a market entry advisor specializing in connecting global higher education institutions with prospective students and stakeholders in South Asia and the Middle East. Our services include in-country representation, research & advisory, global applications processing, digital marketing, and customized solutions for international student recruitment, market intelligence, and collaborative TNE partnerships. Job Summary The Manager / Senior Manager, Digital Marketing will be responsible for establishing and leading the digital marketing practice at White Bridge Education with a sharp focus on SEM campaigns, geo-targeting, and digital presence in South Asia. This role will drive brand awareness and student recruitment outcomes for partner universities by leveraging AI tools and data-driven strategies. The ideal candidate is AI-savvy, adept at using and managing campaigns through automation and next-gen technologies, and able to operate with a lean team structure where human and AI capabilities are blended effectively. They should also have a strong grasp of university programs, differentiators, and the education sector, and a deep understanding of Meta, Google, and other platform algorithms to optimize conversion from leads to enrollments. Key Responsibilities Strategic Leadership Build and scale the digital marketing function with an AI-first approach, incorporating automation and advanced analytics. Develop and implement comprehensive digital marketing strategies tailored to partner universities, with a strong focus on SEM, geo-targeting, and enrollment conversion. Position WBE and partner universities as leading education brands across South Asia and other priority markets. Content & Creative Development Oversee end-to-end content creation for digital campaigns, including ad copywriting, creatives, and landing pages. Develop compelling, culturally relevant narratives that showcase university programs and differentiators. Use AI-powered tools for creative design, content generation, and campaign optimization. Ensure landing pages are user-friendly, mobile-optimised, and conversion-focused. Maintain brand consistency across all platforms and campaigns. Conduct A/B testing of creatives, messaging, and page layouts to maximise engagement and enrollment conversions. Campaign Management Design, execute, and optimize multi-channel SEM campaigns across Google, Meta, and other relevant platforms. Leverage geo-targeting to increase visibility and engagement in high-potential student markets. Improve brand awareness and strengthen the digital footprint of partner universities, ensuring alignment with their positioning and value propositions. Collaborate with clients to craft strategies that drive student interest through to actual enrollment. AI-Driven Marketing Identify, adopt, and integrate AI tools for content generation, campaign optimization, predictive analytics, and reporting. Ensure maximum automation of campaign management, lead scoring, and targeting, while supervising strategic direction. Train and guide a lean team to complement AI-driven processes. CRM Management & Lead Engagement Implement and oversee CRM platforms to streamline recruitment pipelines. Use API integration tools to capture and track leads seamlessly from campaigns. Design and execute automated workflows across email, WhatsApp, SMS, and chatbots for effective lead nurturing. Segment leads by geography, program interest, and stage to enable personalised outreach. Monitor and optimise funnel metrics at every stage to improve conversion rates. Leverage AI-driven tools for predictive lead scoring and tailored communication. Data Analytics and Reporting Monitor performance metrics (CTR, CPL, CPA, enrollment conversion rates) and continuously optimize campaigns. Generate actionable insights to improve ROI and provide transparent reporting to universities and internal stakeholders. Stay ahead of algorithmic updates across digital platforms and adjust strategies accordingly. Collaboration & Partnerships Work closely with internal business units (events, fairs, research, In-country representation) to align digital strategies with business goals. Build strong partnerships with digital platforms, AI vendors, and technology providers to access cutting-edge tools. Qualifications Bachelors degree in Marketing, Business Administration, or related field (Masters preferred). 810 years of experience in digital marketing for international markets, preferably in higher education or a related sector. Demonstrated success in SEM, geo-targeting, and brand-building campaigns. Proven ability to drive awareness-to-enrollment conversion. Expertise with Google Ads, Meta Ads Manager, SEO/SEM platforms, and advanced analytics tools. Strong familiarity with AI marketing tools (automation, predictive analytics, content creation, reporting). Excellent communication and storytelling skills, with the ability to understand and market university programs and differentiators. Strong project management and leadership skills with a track record of building lean, high-performance teams. Show more Show less
Title: Manager/Senior Manager, Digital Marketing Location: Mumbai, India Reporting To: Chief Executive Officer (CEO) About White Bridge Education White Bridge Education is a premier market entry firm that specializes in facilitating the entry of higher education institutions into new international markets. With a focus on the dynamic higher education sector, we offer an integrated suite of enrollment solutions designed to support universities across every stage of the international student journey. From market entry strategy, in-country representation, brand positioning, student lead generation, commissioned research and TNE services, we provide tailored services that align with institutional goals and regional priorities for global universities and higher educational institutions. We are an equal opportunities employer and are committed to the employment policies, procedures and practices which do not discriminate on grounds such as gender, marital status, family status, age, disability, race, religious belief, sexual orientation. Job Summary The Manager / Senior Manager, Digital Marketing will be responsible for establishing and leading the digital marketing practice at White Bridge Education with a sharp focus on SEM campaigns, geo-targeting, and digital presence in South Asia. This role will drive brand awareness and student recruitment outcomes for partner universities by leveraging AI tools and data-driven strategies. The ideal candidate is AI-savvy, adept at using and managing campaigns through automation and next-gen technologies, and able to operate with a lean team structure where human and AI capabilities are blended effectively. They should also have a strong grasp of university programs, differentiators, and the education sector, and a deep understanding of Meta, Google, and other platform algorithms to optimize conversion from leads to enrollments. Key Responsibilities Strategic Leadership Build and scale the digital marketing function with an AI-first approach, incorporating automation and advanced analytics. Develop and implement comprehensive digital marketing strategies tailored to partner universities, with a strong focus on SEM, geo-targeting, and enrollment conversion. Position WBE and partner universities as leading education brands across South Asia and other priority markets. Content & Creative Development Oversee end-to-end content creation for digital campaigns, including ad copywriting, creatives, and landing pages. Develop compelling, culturally relevant narratives that showcase university programs and differentiators. Use AI-powered tools for creative design, content generation, and campaign optimization. Ensure landing pages are user-friendly, mobile-optimised, and conversion-focused. Maintain brand consistency across all platforms and campaigns. Conduct A/B testing of creatives, messaging, and page layouts to maximise engagement and enrollment conversions. Campaign Management Design, execute, and optimize multi-channel SEM campaigns across Google, Meta, and other relevant platforms. Leverage geo-targeting to increase visibility and engagement in high-potential student markets. Improve brand awareness and strengthen the digital footprint of partner universities, ensuring alignment with their positioning and value propositions. Collaborate with clients to craft strategies that drive student interest through to actual enrollment. AI-Driven Marketing Identify, adopt, and integrate AI tools for content generation, campaign optimization, predictive analytics, and reporting. Ensure maximum automation of campaign management, lead scoring, and targeting, while supervising strategic direction. Train and guide a lean team to complement AI-driven processes. CRM Management & Lead Engagement Implement and oversee CRM platforms to streamline recruitment pipelines. Use API integration tools to capture and track leads seamlessly from campaigns. Design and execute automated workflows across email, WhatsApp, SMS, and chatbots for effective lead nurturing. Segment leads by geography, program interest, and stage to enable personalised outreach. Monitor and optimize funnel metrics at every stage to improve conversion rates. Leverage AI-driven tools for predictive lead scoring and tailored communication. Data Analytics and Reporting Monitor performance metrics (CTR, CPL, CPA, enrollment conversion rates) and continuously optimize campaigns. Generate actionable insights to improve ROI and provide transparent reporting to universities and internal stakeholders. Stay ahead of algorithmic updates across digital platforms and adjust strategies accordingly. Collaboration & Partnerships Work closely with internal business units (events, fairs, research, In-country representation) to align digital strategies with business goals. Build strong partnerships with digital platforms, AI vendors, and technology providers to access cutting-edge tools. Qualifications Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred). 8–10 years of experience in digital marketing for international markets, preferably in higher education or a related sector. Demonstrated success in SEM, geo-targeting, and brand-building campaigns. Proven ability to drive awareness-to-enrollment conversion. Expertise with Google Ads, Meta Ads Manager, SEO/SEM platforms, and advanced analytics tools. Strong familiarity with AI marketing tools (automation, predictive analytics, content creation, reporting). Excellent communication and storytelling skills, with the ability to understand and market university programs and differentiators. Strong project management and leadership skills with a track record of building lean, high-performance teams.