Role Overview (Remote, Full Time) Are you an exceptional designer, lost in the corporate jungle? We’re looking for a Content & Design Lead — a full-stack content creator who blends storytelling with aesthetics, clarity with creativity. This role has two core objectives : Make WhatsYum successful — by building a bold, distinctive brand across digital platforms Help our partner restaurants succeed — by creating high-quality, high-converting content that helps them market their WhatsApp ordering links to their customers. You’ll collaborate closely with our performance marketer — your focus is crafting mouthwatering, brand-aligned content that makes those ads irresistible. What You’ll Do Lead WhatsYum’s brand voice and design identity across platforms (Instagram, LinkedIn, WhatsApp) Create social-first content: reels, carousels, memes, founder POVs, product stories, case studies Design modern, minimalist creatives that reflect our clean and product-first ethos Collaborate with our ad performance lead to design scroll-stopping content that actually performs Build campaign kits for partner restaurants — snackable, branded content they can use to drive direct orders Continuously track, learn, and refine what works — across channels, formats, and restaurants What You Bring Min 1–2 years of experience in content creation, design, or brand marketing Strong visual instincts — hands-on with Canva, Figma, Adobe, or similar Sharp writing that fits platform norms — witty, clean, scroll-stopping A portfolio showing work across formats: static, motion, reels, brand storytelling Hunger to build something meaningful from scratch Bonus: Experience in F&B, motion design, or video editing Why This Role Shape the face and voice of a rising food-tech brand Empower hundreds of restaurants to market themselves better Work closely with a hands-on founder and sharp performance marketer Remote-first, autonomy-driven, impact-loaded NOTE: We are a tiny, bootstrapped food tech startup. Applicants looking for making a larger impact are encouraged to apply. Ability to perform in an unstructured, startup environment is mandatory. Applications without portfolio links in resumes will be automatically rejected. Insta handle: whatsyum.io Website: https://whatsyum.io Show more Show less