WhatsApp Marketing Specialist (Business API)

WhatsApp Marketing Specialist (Business API)

Job Description

We are looking for a WhatsApp Marketing Specialist to plan, execute, and optimize marketing campaigns using the WhatsApp Business API. The role focuses on managing opt-in contact lists, creating engaging campaign templates, setting up automated workflows, and generating enquiries through WhatsApp marketing.

Key responsibilities include:

• Plan and execute WhatsApp marketing campaigns using platforms such as AiSensy, Interakt, WATI, Gupshup, or similar tools.
• Set up and manage WhatsApp Business API accounts, approved message templates, and campaign workflows.
• Create promotional messages with buttons, images, links, and clear calls to action.
• Build opt-in contact lists through landing pages, enquiry forms, QR codes, and Click-to-WhatsApp campaigns.
• Segment audiences based on interests, customer journeys, and business requirements.
• Set up automated follow-ups, chatbots, and WhatsApp Flows to manage enquiries.
• Monitor delivery rates, read rates, replies, clicks, conversions, and WhatsApp quality ratings.
• Maintain consent records and suppression lists and follow WhatsApp Business messaging policies.
• Test campaign messages and audience segments to improve engagement and lead generation.
• Coordinate with the sales team to track enquiries and convert interested contacts into business opportunities.

Experience

Minimum 1 year of experience in WhatsApp marketing, WhatsApp Business API, campaign automation, or digital marketing preferred.

Who Can Apply

• Candidates with hands-on experience managing WhatsApp Business API campaigns.
• Professionals familiar with AiSensy, Interakt, WATI, Gupshup, or similar platforms.
• Candidates experienced in audience segmentation, message templates, chatbot workflows, and campaign reporting.
• Detail-oriented individuals with strong marketing, analytical, and campaign management skills.

Skills

WhatsApp Marketing · WhatsApp Business API · AiSensy · Interakt · WATI · Gupshup · Campaign Management · Message Templates · Audience Segmentation · Marketing Automation · Chatbots · WhatsApp Flows · Click-to-WhatsApp · Lead Generation · Campaign Analytics · CRM Management

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Ability to commute/relocate:

• Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person