C ompany Overview Welfare Academy is a UK-registered higher education institution specializing in accredited NVQ and care certifications. We provide flexible, work-based learning opportunities for healthcare professionals at every stage of their career. Recognized by Ofsted, Skills for Care, and the CQC, our programs meet the highest industry standards and deliver practical skills for a wide range of healthcare roles. Position Overview We are seeking a motivated Business Development Associate to join our team in Thrissur, Kerala. Reporting to the Business Development Manager, you will play a pivotal role in driving growth by generating leads, conducting market research, and maintaining effective communication with prospective partners and clients. The ideal candidate must speak English fluently, manage outbound and inbound calls confidently, and demonstrate strong presentation skills. Key Responsibilities Lead Generation & Outreach Identify and qualify new business leads through online research, social media channels, industry databases, and networking. Initiate and manage outbound calls and emails to prospective clients, educational institutions, and healthcare facilities to introduce Welfare Academy’s offerings. Maintain and update a CRM system with accurate lead information, call logs, and follow-up actions. Market Research & Analysis Conduct comprehensive market research to identify trends, competitor offerings, and potential partnership opportunities in the healthcare education sector. Prepare concise, data-driven market research reports highlighting key findings and recommendations. Collaborate with the marketing team to adapt promotional materials based on research insights. Presentations & Proposals Develop and deliver engaging presentations (in person and via video conference) to prospective partners, corporate clients, and key stakeholders. Assist in creating tailored proposal documents, brochures, and slide decks that clearly articulate Welfare Academy’s value proposition. Follow up on proposals, address questions, and negotiate terms to maximize conversion rates. Call Management & Communication Serve as the first point of contact for inbound inquiries, ensuring prompt, professional, and courteous responses. Schedule and coordinate conference calls or face-to-face meetings between senior leadership and prospective clients. Provide clear, concise information about Welfare Academy’s programs, accreditation, and enrollment processes. Collaboration & Reporting Work closely with cross-functional teams (Admissions, Marketing, Compliance) to streamline the lead-to-enrollment process. Provide weekly/monthly progress reports on lead generation metrics, conversion rates, pipeline activities, and market insights. Attend regular team meetings and contribute to strategic planning sessions. Required Qualifications & Skills Education: Bachelor’s degree in Business Administration, Marketing, or a related field. Experience & Expertise: Minimum 1–2 years of experience in business development, sales, or lead generation—preferably in the education, training, or healthcare sector. (preferable) Proven track record of meeting or exceeding lead-generation targets. Knowledge of the health and social care sector is a plus. Communication & Language Proficiency: Fluent English (spoken and written): able to articulate complex ideas clearly in presentations, reports, and email correspondence. Strong phone etiquette: comfortable managing high call volumes, handling objections, and qualifying leads over the phone. Excellent interpersonal skills with the ability to build rapport quickly and maintain professional relationships. Technical Skills: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and comfortable using video-conferencing platforms (Zoom, Microsoft Teams, Google Meet). Personal Attributes: Self-starter with strong organizational skills and the ability to prioritize multiple tasks and meet tight deadlines. Highly motivated, target-driven mindset with a positive attitude. Ability to work collaboratively in a team setting as well as independently with minimal supervision. Willingness to travel locally within Kerala for client visits and events as required. What We Offer A dynamic, growth-oriented environment where your contributions directly impact the success of the organization. Hands-on exposure to the healthcare education industry and the opportunity to liaise with senior stakeholders across the UK and India. Supportive team culture that encourages professional development and continuous learning. Competitive compensation package commensurate with experience. Show more Show less