Walkin Interview For Senior Business Analyst with Etraveli Group

Drive Business Performance

• Analyze customer behavior, conversion funnels, and business performance across digital channels.
• Identify growth opportunities and recommend initiatives that improve revenue, conversion, and customer engagement.
• Develop business cases and quantify the potential impact of proposed initiatives.
• Monitor and communicate performance trends to stakeholders and leadership teams.

End-to-End Project Ownership

• Lead and manage medium-to-large optimization and analytics projects from discovery and hypothesis generation through execution and post-launch evaluation.
• Own both quick-turn tactical optimization initiatives and longer-term strategic projects across the booking flow and digital customer journey.
• Define project scope, objectives, requirements, success metrics, and priorities in collaboration with relevant stakeholders.
• Coordinate cross-functional teams and ensure initiatives move from insight to implementation and measurable business impact.
• Manage dependencies, communicate progress, and proactively identify risks or blockers throughout the project lifecycle.

Lead Experimentation & Optimization

• Define hypothesis and support experimentation roadmaps.
• Measure and evaluate the impact of A/B tests and other optimization initiatives.
• Partner with Product, UX, Sales & other teams to identify and implement opportunities to improve the digital customer experience.
• Translate analytical findings into clear, actionable recommendations.

Deliver Strategic Insights

• Build dashboards, reporting frameworks, and performance-monitoring solutions.
• Generate insights from multiple data sources, including web analytics, customer behavior, and commercial performance data.
• Leverage AI-powered tools to generate business insights, identify trends and opportunities, and support data-driven decision-making.
• Support strategic planning through forecasting, trend analysis, and performance modeling.
• Present recommendations to senior stakeholders and influence business decisions.

Cross-Functional Collaboration

• Work closely with Product Managers, UX Designers, Engineers, Commercial teams, and Marketing stakeholders.
• Facilitate data-informed decision making across the organization.
• Ensure business priorities are supported by accurate analysis, clear business cases, and measurable outcomes.

Job Requirement

• 8-12 years of experience in Business Analytics, Digital Analytics, Growth Analytics, Product Analytics, CRO, or a similar analytical role.

• Strong experience translating data and analysis into actionable business recommendations.

• Demonstrated project management experience, leading medium-to-large optimization, analytics, or digital initiatives from concept through implementation and evaluation.

• Experience working with senior stakeholders and cross-functional teams.
• Experience measuring business performance and identifying growth opportunities.

• Experience with A/B testing and experimentation, with the ability to analyse results and turn insights into actionable recommendations.

• Strong analytical, problem-solving, and structured decision-making skills.
• Ability to take ownership, manage multiple priorities, and drive initiatives independently.

Interested candidates can reach out :

Charmi Kapadia | charmi.kapadia@etraveligroup.com | 9326635865