and We are currently seeking a highly skilled and tech-savvy individual to join our team as an SEO Specialist. You will be responsible for developing and implementing effective SEO strategies to enhance website traffic and increase conversions organically. Your expertise in keyword research, competitor analysis, and staying updated with search engine algorithms will be crucial in ensuring the success of our online presence. Responsibilities: Develop and execute comprehensive SEO strategies to improve website visibility and rankings on search engine results pages (SERPs). Conduct in-depth keyword research, competitor analysis, and identify optimization opportunities to drive targeted organic traffic. Perform website audits to identify technical issues, crawl errors, and areas for improvement. Implement necessary changes to enhance website performance and user experience. Monitor keyword rankings and adjust website content to optimize performance and improve search engine visibility. Collaborate with the content team to ensure that website content is optimized for search engines and aligned with target keywords. Provide regular reports and insights on SEO performance to clients and internal teams. Stay updated with the latest industry trends, algorithm updates, and SEO best practices. Utilize SEO tools such as Google Analytics (GA-4), Google Tag Manager, Google Search Console, SEMrush, Ahrefs, etc., to analyse data and make informed decisions. Focus on organic conversions of assigned business verticals. Qualifications/Skills: Bachelor's degree in a relevant field. Proven experience of 3 years in SEO management . Strong knowledge of SEO principles, techniques, and best practices for optimizing websites. Demonstrated track record in managing and improving SEO performance, including driving organic traffic and increasing conversions . Proficiency in SEO tools such as Google Analytics , Google Search Console , and keyword research tools . Familiarity with content management systems (CMS) and website analytics platforms. Excellent analytical and problem-solving skills. Strong communication skills. Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. Up-to-date with the latest industry trends and search engine algorithm updates. Excellent proficiency with tools such as Keyword Planner, Tag Manager, Rich Results Test, Mobile Friendliness Test, Lighthouse, SEMrush, Ahrefs etc. Basic knowledge of HTML and CSS . Demonstrated excellence in keyword research techniques. Job Type: Full-time Pay: ₹15,000.00 - ₹20,000.00 per month Schedule: Day shift Night shift