Full job description Job title: Digital/performance marketing specialist Experience: 2-4 years Company: Visalelo by overseas desire Job description: We are seeking a highly talented and experienced specialist to manage and optimize paid campaigns across Google Ads and Meta(Facebook/ Instagram) platforms. The ideal candidate will be responsible for driving traffic, generating qualified leads and increasing brand awareness for our services across India. This role requires strategic thinker with 2-4 years experience. Key Responsibilities Campaign management: · Develop, implement and optimize paid advertising campaigns across Google ads and Meta · Ensure campaigns align with the goals of generating leads for visitor visa and work visa. · Monitor and adjust campaigns to optimize performance and maximize ROI · Keyword and audience research. · Conduct detailed keyword research for Google Ads and develop relevant targeting strategies. · Identify and segment target audiences on Meta platforms to ensure precision in ad delivery Ad Copy & Creative Development: · Create compelling ad copy for both search and social media campaigns focused on our key service · Implement conversion tracking for phone calls, form submissions, and other key actions on the website. Performance Tracking & Reporting: · Set up, manage, and optimize conversion tracking across both platforms. · Analyze campaign performance and generate regular reports highlighting key metrics like cost per lead (CPL), click-through rates (CTR), and conversion rates. · Provide insights and recommendations for improving campaign effectiveness. A/B Testing & Optimization: · Perform A/B testing on ad copies, creatives, and targeting strategies to improve campaign performance. · Continuously test different bidding strategies, ad placements, and audience segments for optimal results. Budget Management: · Manage daily/monthly budgets across both Google and Meta platforms, ensuring cost-efficient lead generation. · Adjust budget allocation based on campaign performance and business priorities. Cross-Platform Synergy: · Ensure alignment between Google and Meta campaigns to maintain brand consistency and maximize cross-platform synergies. · Monitor trends and platform updates to keep campaigns up-to-date and competitive. Competitor & Market Analysis : · Monitor competitor activity and industry trends in the rehabilitation sector. · Identify new opportunities for improving ad performance and staying ahead of the competition. Qualifications: · 2-4 years of experience in managing both Google Ads and Meta (Facebook/Instagram) ad campaigns and performance marketing. · Expertise in lead generation and performance marketing, preferably in the healthcare or service industry. · Strong understanding of campaign optimization techniques across search and social platforms. · Proficient in Google Ads, Facebook Ads Manager, Google Analytics, and conversion tracking tools. · Excellent analytical skills and experience with reporting tools (e.g., Google Analytics, Meta Insights). · Ability to create engaging ad copy and work with creatives to develop effective visual content. · Strong communication and collaboration skills. · Bachelor’s degree in Marketing, Business, or related field preferred. · Collaborative and innovative work environment. Job Type: Full-time Experience: Google Ads: 2 years (Required) Facebook Advertising: 2 years (Required) Job Types: Full-time, Permanent, Freelance Pay: ₹9,706.38 - ₹32,533.91 per month Work Location: In person