ABOUT HERBTONICS Herbtonics is a rapidly growing health and wellness company specializing in premium natural supplements with a focus on metabolic health. Founded on the principles of science-backed formulations and exceptional quality, we're revolutionizing the supplement industry through innovative products that deliver real results. With our flagship ACV Keto product gaining significant market traction, we're poised for explosive international growth across multiple markets in 2025 and beyond. Our mission is to empower people worldwide to achieve optimal health through effective, natural solutions backed by science and delivered with uncompromising quality. As we expand globally, we're seeking a visionary leader to drive our next phase of growth. THE OPPORTUNITY We are seeking an exceptional, fully remote General Manager to lead Herbtonics' global expansion and operational excellence. This pivotal leadership role offers a unique opportunity to shape the future of a high-growth wellness brand at the intersection of ecommerce innovation and the booming metabolic health market. As General Manager, you will have full P&L responsibility and strategic oversight of our global operations, driving our ambitious expansion plans across India, the UK, Mexico, Canada, and beyond. You'll lead the repositioning of our flagship product into the rapidly expanding GLP-1/metabolic health space while launching multiple new SKUs and optimizing our Amazon marketplace performance. This role combines strategic vision with hands-on execution, requiring a leader who thrives in fast-paced environments and can translate market opportunities into sustainable growth. You'll work directly with the Founder/CEO while building and leading high-performing teams across multiple functions. Strategic Leadership & P&L Management Drive overall business strategy and execution to achieve aggressive revenue and profitability targets Manage comprehensive P&L responsibility with full accountability for financial performance Develop and implement strategic plans aligned with our growth trajectory and market opportunities Lead cost optimization initiatives while maintaining product quality and customer satisfaction Oversee budget planning, financial forecasting, and performance analytics with data-driven precision Global Market Expansion Spearhead our upcoming India launch with comprehensive go-to-market strategy Execute strategic market entry for the U.K., Mexico, and Canada in the near future Develop and implement multi-channel retail distribution strategy for future global expansion Adapt product positioning and marketing strategies for local market preferences and regulations Build and nurture relationships with international partners, distributors, and key stakeholders Product & Portfolio Management Lead the strategic repositioning of our flagship product into the GLP-1/ metabolic health space Oversee the successful launch of 5-7 new SKUs in 2025, from concept development to market delivery Collaborate cross-functionally with R&D and marketing on product innovation and positioning Optimize product mix based on comprehensive market performance and profitability analysis Ensure all products meet the highest standards of quality, efficacy, and regulatory compliance Operational Excellence Transform and scale operations to support rapid international growth Manage vendor partnerships and negotiate favorable terms for manufacturing and logistics Implement advanced inventory forecasting systems to optimize cash flow and stock availability Lead cross-functional teams across marketing, supply chain, finance, and operations Develop and implement scalable processes and systems to support sustainable growth Amazon Mastery Drive exceptional Amazon marketplace performance through advanced algorithm optimization Scale PPC and advertising campaigns to achieve industry-leading ROAS metrics Implement strategies to improve organic rankings through listing optimization and review management Stay ahead of platform changes and competitive landscape shifts through continuous innovation Expand e-commerce presence beyond Amazon to diversify revenue streams and reduce platform risk YOUR PROFILE Leadership & Experience 7+ years in senior leadership roles at Amazon FBA or high-growth e-commerce companies Proven track record of scaling revenue and profitability in competitive digital marketplaces Experience in wellness/supplements industry strongly preferred Demonstrated success in international expansion across multiple markets History of building and leading high-performing teams in fast-paced environments Technical & Strategic Expertise Deep mastery of Amazon algorithms, advertising platforms, and seller tools Advanced knowledge of supply chain management and inventory optimization techniques Exceptional data-driven decision making with strong analytical and financial modeling skills Strategic mindset balanced with hands-on execution capabilities Experience with product development and lifecycle management Leadership & Cultural Fit Exceptional people leader with experience managing change in high-growth environments Collaborative approach to cross-functional team leadership and stakeholder management Entrepreneurial mindset with comfort in ambiguous, fast-paced situations Results-oriented with a consistent track record of exceeding targets Excellent communication skills with ability to influence and inspire across all levels WHAT WE OFFER Compensation & Equity Highly competitive base salary commensurate with experience and market standards Performance-based bonus structure tied to revenue and profitability metrics Meaningful equity package with significant upside potential in our growth story Growth & Development Direct collaboration with founder/CEO on strategic initiatives and company direction Global leadership opportunities as we scale internationally Ownership of major business decisions with significant autonomy and impact Professional development support including conferences, training, and leadership coaching Clear progression pathways with annual performance reviews and growth planning Work Environment & Culture Fully remote work environment with flexible scheduling and work-life integration Dynamic, innovative culture that values initiative, creativity, and continuous improvement Collaborative team environment focused on shared success and mutual support Opportunity to shape company culture and values as we grow WHY THIS ROLE MATTERS The Growth Story Drive explosive business expansion across multiple international markets, proving your ability to scale operations and deliver exceptional results in high-growth environments. This role offers the rare opportunity to build a global brand from the ground up. Market Timing Enter the exploding metabolic health market at the perfect inflection point, with GLP-1 trends creating unprecedented demand for our product category. You'll be positioned at the forefront of one of the most exciting developments in health and wellness. Global Scale Build international operations from the ground up, gaining invaluable experience across diverse markets and regulatory environments. Your leadership will directly impact millions of customers worldwide. Leadership Platform Join a small, agile team where your decisions have immediate impact and your leadership shapes company culture and direction. This is not a role buried in corporate hierarch - your vision and execution will define our success. Financial Upside Participate meaningfully in the value creation through both short-term performance incentives and long-term equity appreciation. As we grow, your financial rewards grow with us. Remote Leadership Lead a global business remotely with full autonomy and flexibility, while collaborating with international teams and markets. Experience the benefits of remote work without sacrificing career advancement or impact. JOIN OUR LEADERSHIP TEAM If you're an ambitious leader ready to drive explosive growth while building the next chapter of an innovative supplement brand, we want to hear from you. This role offers the perfect combination of strategic challenge, operational leadership, and financial reward for the right candidate. APPLICATION PROCESS Submit your resume along with a brief note outlining your most significant P&L leadership achievement and your vision for scaling Herbtonics globally First-round interviews Case study presentation to leadership team Final interview with Founder/CEO Reference and background checks Offer and onboarding Herbtonics is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or disability. Ready to lead our global growth journey? Apply today and help shape the future of health and wellness worldwide. Show more Show less