Urgent Opening For Email Marketing Specialist

Job Description:

Objectives of this role

• We are looking for a results-driven Email Marketing Specialist to plan, execute, and optimize email marketing campaigns. The ideal candidate should have hands-on experience in creating engaging email content, managing campaigns, and analyzing performance metrics to drive customer engagement and conversions.

Responsibilities

• Plan and execute end-to-end email marketing campaigns
• Create, edit, and optimize email content for better engagement
• Manage email marketing tools and platforms
• Segment email lists and personalize campaigns
• Monitor campaign performance (open rates, CTR, conversions)
• Conduct A/B testing to improve campaign effectiveness
• Ensure compliance with email marketing regulations and best practices
• Collaborate with design and content teams for campaign execution
• Maintain and update email databases

Skills and qualifications

• 2-8 years of experience in email marketing or digital marketing
• Strong knowledge of email marketing platforms
• Understanding of HTML/CSS for email templates (basic level preferred)
• Experience with marketing automation tools
• Good understanding of analytics tools (Google Analytics, etc.)
• Strong written and verbal communication skills
• Attention to detail and ability to manage multiple campaigns

Preferred qualifications

• Experience with CRM tools
• Knowledge of customer lifecycle marketing
• Familiarity with GDPR, CAN-SPAM, and other email regulations
• Experience in B2B/B2C marketing campaigns