UpTik Official

Company Description At Uptik , we’re revolutionizing the way businesses manage their cash flow through invoice discounting . As a cutting-edge platform, we connect businesses with unpaid invoices to smart investors seeking stable, high-yield opportunities. Our mission is to simplify growth for businesses by unlocking working capital while offering investors a low-risk, volatility-free avenue to grow their wealth. We are a fast-growing, innovative organization that values creativity, collaboration, and a results-driven approach. At Uptik, you’ll have the opportunity to work with a passionate team, shape the future of financial technology, and make a tangible impact on businesses and investors alike. Join us to be a part of a dynamic team that’s simplifying growth and redefining financial possibilities. Role Description A results-oriented Performance Marketer responsible for driving UPTIK’s digital growth through data-led paid media strategies, conversion optimization, and continuous performance improvement. The role focuses on managing and scaling high-impact advertising campaigns across digital platforms, leveraging analytics, audience insights, and experimentation to maximize lead quality, conversions, and ROI. Qualifications 3–5 years of experience in performance marketing Hands-on expertise in Meta Ads & Google Ads Strong knowledge of lead generation & conversion optimization Experience with audience targeting, retargeting & lookalikes Ability to optimize CPL, CPA, ROAS & CTR Data-driven mindset with strong analytical skills Experience in A/B testing & budget optimization Comfortable working in fast-paced, growth-focused environments