Plan, launch, and manage end-to-end Meta Ads (Facebook & Instagram) campaigns to drive student enrollment. Manage monthly ad budgets, focusing on scaling winning campaigns while keeping Customer Acquisition Cost stable. Required Candidate profile Meta Ads Expert: Manage end-to-end campaigns (FB/IG). Growth: Scale budgets profitably & drive high ROAS. Tech: Deep knowledge of Pixel, A/B testing & funnels. Pref: Experience in Ed-tech scaling.